RUSSO is a strategic branding and communications firm with offices in Lafayette, New Orleans, and Nashville. Here, we use consumer insight to develop branding and marketing initiatives that effectively change the conversation – forming emotional connections between brands and consumers.

CASE STUDIES

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. With 11 hospitals both owned and managed, more than 40 health centers, more than 15,000 employees, over 2,500 affiliated physicians in more than 90 medical specialties and subspecialties, Ochsner is Louisiana’s largest health system.

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After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served.

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Lafayette General Medical Center is a nonprofit, community-based, 353-staffed-bed facility and regional healthcare system that was seeking a better return on their advertising investment after an extensive remodeling effort. The hospital was also in need of a campaign to help differentiate themselves from emerging competition as development of a brand new hospital across town was already underway.

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Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program.

 

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. Read More…

After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served. Read More…

Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program. Read More…

RAZOR BRANDING BLOG

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  • Social Media Shouldn’t be a Time Suck

    Social Media Shouldn’t be a Time Suck

    Believe it or not, technology has made our lives easier. It’s hard to see that sometimes as you try to pry your phone from your hand at 1AM, but going mobile and social has actually made marketing your brand more efficient. Managing multiple social media accounts means dividing your time, and for a small business […]

  • Brand Storytelling Captures the Heart

    Brand Storytelling Captures the Heart

    We all remember a good story. I’m sure you know a few about how Apple came to be, or where the first Wal-mart opened, or even how McDonalds became as universal as food itself. Stories stick with us, they are the most convincing way to build brand loyalty and raise your brand value to the […]

  • Don’t Market to Yourself: 3 Tips on How to Focus on Your Audience

    Don’t Market to Yourself: 3 Tips on How to Focus on Your Audience

    Your team rallies both night and day, developing concepts, design, copy and media buys. And when the work is finally done, there are often hand-shakes, atta-boys and high fives to celebrate a job well done. That being said, it’s sometimes easy to forget that the work you do has to meet the needs of the […]

  • Small Business Marketing After a Disaster: Lift-Up the Community and Avoid Pitfalls

    Small Business Marketing After a Disaster: Lift-Up the Community and Avoid Pitfalls

    Louisiana is still dealing with the aftermath of the historic storm that dumped several feet of water on our communities. You could say, the real work begins now as people start to rebuild their homes, businesses and lives. For many, these past weeks have been filled with demolition, uncertainty, and stress. For others, who may […]

RAZOR BRANDING

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At RUSSO, our philosophy is directly related to our process, which we call Razor Branding™. Razor Branding develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story.

Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.

RAZOR BRANDING™: OUR PROCESS

Razor Branding works towards three primary goals at all times: Focus, Connection, and Harmony.

FOCUS- We identify your audience.  Then we use psychological profiling to discover what they think and how they feel. We get to know them personally — right down to what motivates them.

CONNECTION- We learn what resonates with your audience. Then we use your most unique qualities to bridge their wants with what you deliver.

HARMONY- We create a system of branded touchpoints for circulating your message through the right channels.

CULTURE

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Boomerangers

RUSSO is made up of marketing, advertising, communications and branding professionals from all over the country – having worked in diverse markets such as, Los Angeles, New York, Dallas, Nashville and Seattle. At our Louisiana offices, we like to refer to ourselves as “Boomerangers” – those individuals who left the state for a time, only to return with a renewed passion for their home. We believe this gives us a unique perspective on what our area has to offer, as well as the national experience to work within any market.

EBOOKS

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Welcome to our library of all things Branding. Here, you’ll find useful information on a wide variety of topics, including; branding, marketing, social media, media management and even advice and tips for small businesses. Feel free to have a look around, and download as many of our eBooks as you like. Then, shoot us an email with any questions you might have. We would love to hear from you.