RUSSO is a strategic branding and communications firm based out of Lafayette, Louisiana. Here, we use consumer insight to develop branding and marketing initiatives that effectively change the conversation – forming emotional connections between brands and consumers.

CASE STUDIES

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. With 11 hospitals both owned and managed, more than 40 health centers, more than 15,000 employees, over 2,500 affiliated physicians in more than 90 medical specialties and subspecialties, Ochsner is Louisiana’s largest health system.

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After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served.

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Lafayette General Medical Center is a nonprofit, community-based, 353-staffed-bed facility and regional healthcare system that was seeking a better return on their advertising investment after an extensive remodeling effort. The hospital was also in need of a campaign to help differentiate themselves from emerging competition as development of a brand new hospital across town was already underway.

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Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program.

 

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. Read More…

After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served. Read More…

Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program. Read More…

RAZOR BRANDING BLOG

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  • 4 Methods to Taking the Cold out of Cold Calls

    4 Methods to Taking the Cold out of Cold Calls

    Ways to Sound Warm and Welcoming During the Dreaded Sales Cold Calls Ask any member of your sales team what their least favorite part of the job is, and chances are it has something to do with making cold calls. It’s tough to ring up a person who doesn’t know they need you yet, but […]

  • 5 Ways to Make Your Brand Standout During the Holidays

    5 Ways to Make Your Brand Standout During the Holidays

    Steps to Cutting Through the Holiday Noise and Making Your Brand Standout Trying to get people to notice your brand this time of year can be like trying to have a conversation in a very crowded room. With the hustle and bustle of holiday shopping, most small business owners might find themselves priced out of […]

  • Fundraising Doesn’t Have to be a Headache

    Fundraising Doesn’t Have to be a Headache

    3 Fundraising Strategies That Will Lead to a Better Brand This may shock you, but the hardest part of your job can be much more manageable than you think. It’s no secret that fundraising is one of the most stressful and uncomfortable parts about running a nonprofit organization. Nobody really wants to ask strangers for […]

  • How to Keep a Good Thing Going

    How to Keep a Good Thing Going

    There’s a lot to be said for constantly earning new business. New blood, new puzzles, but getting new business in the door is only part of the equation; keeping clients coming back is the other half. The best clients tend to be loyal clients and a safe way to keep revenue is to keep those […]

RAZOR BRANDING

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At RUSSO, our philosophy is directly related to our process, which we call Razor Branding™. Razor Branding develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story.

Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.

RAZOR BRANDING™: OUR PROCESS

Razor Branding works towards three primary goals at all times: Focus, Connection, and Harmony.

FOCUS- We identify your audience.  Then we use psychological profiling to discover what they think and how they feel. We get to know them personally — right down to what motivates them.

CONNECTION- We learn what resonates with your audience. Then we use your most unique qualities to bridge their wants with what you deliver.

HARMONY- We create a system of branded touchpoints for circulating your message through the right channels.

CULTURE

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Boomerangers

RUSSO is made up of marketing, advertising, communications and branding professionals from all over the country – having worked in diverse markets such as, Los Angeles, New York, Dallas, Nashville and Seattle. At our Louisiana offices, we like to refer to ourselves as “Boomerangers” – those individuals who left the state for a time, only to return with a renewed passion for their home. We believe this gives us a unique perspective on what our area has to offer, as well as the national experience to work within any market.

EBOOKS

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Welcome to our library of all things Branding. Here, you’ll find useful information on a wide variety of topics, including; branding, marketing, social media, media management and even advice and tips for small businesses. Feel free to have a look around, and download as many of our eBooks as you like. Then, shoot us an email with any questions you might have. We would love to hear from you.