Russo

RUSSO is a strategic branding and communications firm with offices in Lafayette, New Orleans, and Nashville. Here, we use consumer insight to develop branding and marketing initiatives that effectively change the conversation – forming emotional connections between brands and consumers.

CASE STUDIES

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. With 11 hospitals both owned and managed, more than 40 health centers, more than 15,000 employees, over 2,500 affiliated physicians in more than 90 medical specialties and subspecialties, Ochsner is Louisiana’s largest health system.

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After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served.

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Lafayette General Medical Center is a nonprofit, community-based, 353-staffed-bed facility and regional healthcare system that was seeking a better return on their advertising investment after an extensive remodeling effort. The hospital was also in need of a campaign to help differentiate themselves from emerging competition as development of a brand new hospital across town was already underway.

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Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program.

 

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. Read More…

After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served. Read More…

Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program. Read More…

RAZOR BRANDING BLOG

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  • 5 Steps to Executing a Social Media Branding Plan

    5 Steps to Executing a Social Media Branding Plan

    Social Media Branding Should Have its Own Strategy Small businesses need many plans of attack, sales plans, marketing plans and so on. Under your carefully crafted marketing plan should live a social media branding plan. It’s estimated that as much as 80% of consumers turn to social media before making a purchasing decision. So while […]

  • Differentiate Your Brand and Stand Out

    Differentiate Your Brand and Stand Out

    Tips on How to Differentiate Yourself from the Competition You’re good at what you do, and if you are looking for tips on how to be better, then you are conscience that staying ahead takes drive. You know, it’s not enough to simply create a good, thriving business; to get noticed you also have to […]

  • 4 Ways to Keep Your Brand on Target

    4 Ways to Keep Your Brand on Target

    Tips to Keep Your Brand on the Right Path It’s only natural for things to move away from the bulls-eye from time to time. Going off-target happens, what’s important is that you notice and correct course. The point of branding is to connect on an emotional level with your audience, inspiring your community and the […]

  • 3 Marketing Tasks Small Business Owners Should Outsource

    3 Marketing Tasks Small Business Owners Should Outsource

    Save Money by Knowing Which Marketing Tasks to Let Go Small business owners are notorious for trying to do it all. From accounting to sales to social media, business owners work hard to grow their brands and prosper. But very few people have the broad range of expertise to cover every facet of their business […]

RAZOR BRANDING

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At RUSSO, our philosophy is directly related to our process, which we call Razor Branding™. Razor Branding develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story.

Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.

RAZOR BRANDING™: OUR PROCESS

Razor Branding works towards three primary goals at all times: Focus, Connection, and Harmony.

FOCUS- We identify your audience.  Then we use psychological profiling to discover what they think and how they feel. We get to know them personally — right down to what motivates them.

CONNECTION- We learn what resonates with your audience. Then we use your most unique qualities to bridge their wants with what you deliver.

HARMONY- We create a system of branded touchpoints for circulating your message through the right channels.

CULTURE

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Boomerangers

RUSSO is made up of marketing, advertising, communications and branding professionals from all over the country – having worked in diverse markets such as, Los Angeles, New York, Dallas, Nashville and Seattle. At our Louisiana offices, we like to refer to ourselves as “Boomerangers” – those individuals who left the state for a time, only to return with a renewed passion for their home. We believe this gives us a unique perspective on what our area has to offer, as well as the national experience to work within any market.

EBOOKS

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Welcome to our library of all things Branding. Here, you’ll find useful information on a wide variety of topics, including; branding, marketing, social media, media management and even advice and tips for small businesses. Feel free to have a look around, and download as many of our eBooks as you like. Then, shoot us an email with any questions you might have. We would love to hear from you.