RUSSO is a strategic branding and communications firm with offices in Lafayette, New Orleans, and Nashville. Here, we use consumer insight to develop branding and marketing initiatives that effectively change the conversation – forming emotional connections between brands and consumers.

CASE STUDIES

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. With 11 hospitals both owned and managed, more than 40 health centers, more than 15,000 employees, over 2,500 affiliated physicians in more than 90 medical specialties and subspecialties, Ochsner is Louisiana’s largest health system.

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After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served.

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Lafayette General Medical Center is a nonprofit, community-based, 353-staffed-bed facility and regional healthcare system that was seeking a better return on their advertising investment after an extensive remodeling effort. The hospital was also in need of a campaign to help differentiate themselves from emerging competition as development of a brand new hospital across town was already underway.

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Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program.

 

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Ochsner Featured

Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. Read More…

Manuel Builders Featured

After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served. Read More…

The Movement Featured

Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program. Read More…

RAZOR BRANDING BLOG

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  • Getting in on Snapchat

    Getting in on Snapchat

    5 Ways Small Businesses Can Use Snapchat For The Holidays Snapchat remains a bit of a mystery to some folks, but if you are in your mid-20’s or younger OR trying to reach people in that demographic, you need to be on board.  First a quick explanation for those a bit unfamiliar:  Snapchat is a […]

  • You Need A Holiday Marketing Plan

    You Need A Holiday Marketing Plan

    3 Ways You Can Stand Out in a Crowded Room Using Your Marketing Plan   We’ve just wrapped up what felt like the world’s longest election cycle and now are entering the final stretch of the holiday shopping marketing madness. This time of year can leave small business owners priced out of traditional media and trying […]

  • Thanks to Crowdsourcing We Now Have the Baby Cakes

    Thanks to Crowdsourcing We Now Have the Baby Cakes

    Why Big Branding Moves Are Tricky After months of speculation and planning, the New Orleans Zephyrs are now the New Orleans Baby Cakes. To say that the new name has met a mixed bag of reaction is an understatement. While the crowd at Zephyr Stadium broke out with “Let’s Go Cakes” chants for the minor […]

  • ‘Tis the Season of Partnerships

    ‘Tis the Season of Partnerships

    Making Holiday Partnerships Last Year-Round The holidays are here and your inbox will soon be bombarded with invites. Not only is this the season of giving, it’s also the season of fundraising and event planning. This year’s big events have been planned months in advance; if your business is looking to get in on the […]

RAZOR BRANDING

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At RUSSO, our philosophy is directly related to our process, which we call Razor Branding™. Razor Branding develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story.

Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.

RAZOR BRANDING™: OUR PROCESS

Razor Branding works towards three primary goals at all times: Focus, Connection, and Harmony.

FOCUS- We identify your audience.  Then we use psychological profiling to discover what they think and how they feel. We get to know them personally — right down to what motivates them.

CONNECTION- We learn what resonates with your audience. Then we use your most unique qualities to bridge their wants with what you deliver.

HARMONY- We create a system of branded touchpoints for circulating your message through the right channels.

CULTURE

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Boomerangers

RUSSO is made up of marketing, advertising, communications and branding professionals from all over the country – having worked in diverse markets such as, Los Angeles, New York, Dallas, Nashville and Seattle. At our Louisiana offices, we like to refer to ourselves as “Boomerangers” – those individuals who left the state for a time, only to return with a renewed passion for their home. We believe this gives us a unique perspective on what our area has to offer, as well as the national experience to work within any market.

EBOOKS

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Welcome to our library of all things Branding. Here, you’ll find useful information on a wide variety of topics, including; branding, marketing, social media, media management and even advice and tips for small businesses. Feel free to have a look around, and download as many of our eBooks as you like. Then, shoot us an email with any questions you might have. We would love to hear from you.