RUSSO is a strategic branding and communications firm with offices in Lafayette, New Orleans, and Nashville. Here, we use consumer insight to develop branding and marketing initiatives that effectively change the conversation – forming emotional connections between brands and consumers.

CASE STUDIES

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. With 11 hospitals both owned and managed, more than 40 health centers, more than 15,000 employees, over 2,500 affiliated physicians in more than 90 medical specialties and subspecialties, Ochsner is Louisiana’s largest health system.

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After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served.

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Lafayette General Medical Center is a nonprofit, community-based, 353-staffed-bed facility and regional healthcare system that was seeking a better return on their advertising investment after an extensive remodeling effort. The hospital was also in need of a campaign to help differentiate themselves from emerging competition as development of a brand new hospital across town was already underway.

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Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program.

 

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. Read More…

After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served. Read More…

Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program. Read More…

RAZORBRANDING BLOG

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  • Live from Facebook! It’s Your Brand.

    Live from Facebook! It’s Your Brand.

    You’re showing off a new product to your staff, it works perfectly and everyone is in love with the new, brilliant idea! They are thrilled, asking questions, excitedly chatting about the latest tool, you can see how much potential this has! You know they will work hard showing clients the benefits of this sleek, crisp, […]

  • 5 Questions to Ask About Thought Leadership

    5 Questions to Ask About Thought Leadership

    It’s not a buzzword, it’s a real world concept that you should be applying to your brand right now. It’s a term that gets lost in the shuffle but the substance of Thought Leadership is solid. A thought leader is out in front of their industry. They are finding creative solutions to problems and tackling […]

  • Your Team is Your Brand

    Your Team is Your Brand

    A few weeks ago we spoke about building Brand Advocates from your clients, but they aren’t the only ones you should be focused on. And the good news is, you don’t have to go very far to find them. Truth is, the most valuable brand advocates you have are the people you work with every […]

  • Your Culture is Your Company

    Your Culture is Your Company

    Years ago our parents and grandparents would head off to work, whether they liked it or not. They might not care for their job, but it was their job and they were loyal “company men and women” so they would “take one for the team” and ignore the stabs of being under-appreciated, undervalued, and underpaid.  […]

RAZORBRANDING

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At RUSSO, our philosophy is directly related to our process, which we call Razor Branding™. Razor Branding develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story.

Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.

RAZOR BRANDING™: OUR PROCESS

Razor Branding works towards three primary goals at all times: Focus, Connection, and Harmony.

FOCUS defines that one differentiating and powerfully compelling quality that makes brands razor sharp.

CONNECTION establishes the “voice” or message of the brand, making it the preferred choice over the competition.

HARMONY works to identify and develop a series of branded touchpoints that establish trust with the audience.

CULTURE

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Boomerangers

RUSSO is made up of marketing, advertising, communications and branding professionals from all over the country – having worked in diverse markets such as, Los Angeles, New York, Dallas, Nashville and Seattle. At our Louisiana offices, we like to refer to ourselves as “Boomerangers” – those individuals who left the state for a time, only to return with a renewed passion for their home. We believe this gives us a unique perspective on what our area has to offer, as well as the national experience to work within any market.

EBOOKS

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Welcome to our library of all things Branding. Here, you’ll find useful information on a wide variety of topics, including; branding, marketing, social media, media management and even advice and tips for small businesses. Feel free to have a look around, and download as many of our eBooks as you like. Then, shoot us an email with any questions you might have. We would love to hear from you.