Russo

RUSSO is a strategic branding and communications firm based out of Lafayette, Louisiana. Here, we use consumer insight to develop branding and marketing initiatives that effectively change the conversation – forming emotional connections between brands and consumers.

CASE STUDIES

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. With 11 hospitals both owned and managed, more than 40 health centers, more than 15,000 employees, over 2,500 affiliated physicians in more than 90 medical specialties and subspecialties, Ochsner is Louisiana’s largest health system.

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After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served.

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Lafayette General Medical Center is a nonprofit, community-based, 353-staffed-bed facility and regional healthcare system that was seeking a better return on their advertising investment after an extensive remodeling effort. The hospital was also in need of a campaign to help differentiate themselves from emerging competition as development of a brand new hospital across town was already underway.

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Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program.

 

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. Read More…

After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served. Read More…

Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program. Read More…

RAZOR BRANDING BLOG

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  • Branding a Start Up: The Brand Naming Process

    Branding a Start Up: The Brand Naming Process

    Tips on How to Navigate the Brand Naming Process You’ve had an idea for a great company, service or product, but now you need a name. Sounds easy enough, but there are a few things you should consider before jumping in. To begin with, consider why your name is so important. Your name has to […]

  • 7 Ways Direct Mail Marketing Can Help Change the Conversation

    7 Ways Direct Mail Marketing Can Help Change the Conversation

    Tips on How to Effectively Use a Direct Mail Marketing Campaign Traditional mail may not be the flashiest method of communication in today’s digital world, but there is something to be said about that daily trip to the mailbox. Maybe it’s a postcard from a long lost friend, a magazine you’ve been waiting for, or […]

  • The 3 Most Important Things to Know About Outdoor Advertising

    The 3 Most Important Things to Know About Outdoor Advertising

    And When to Use Outdoor Advertising to Help Build Your Brand When it comes to traditional, old-school advertising, the outdoor billboard always seems to come to mind. Maybe it’s the nostalgia of seeing these giant ads on a long trip, the distraction they bring when you’re stuck in traffic or simply the comfort of knowing […]

  • How to Utilize Traditional Print Media to Improve Your Brand

    How to Utilize Traditional Print Media to Improve Your Brand

    A Breakdown of Traditional Print Media Opportunities, along with when and where to use them. The rumors of traditional print media and its impending death may have been over exaggerated in recent years. And while readership of traditional print may be down, the advent of online publications has been on the rise. These opportunities have […]

RAZOR BRANDING

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At RUSSO, our philosophy is directly related to our process, which we call Razor Branding™. Razor Branding develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story.

Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.

RAZOR BRANDING™: OUR PROCESS

Razor Branding works towards three primary goals at all times: Focus, Connection, and Harmony.

FOCUS- We identify your audience.  Then we use psychological profiling to discover what they think and how they feel. We get to know them personally — right down to what motivates them.

CONNECTION- We learn what resonates with your audience. Then we use your most unique qualities to bridge their wants with what you deliver.

HARMONY- We create a system of branded touchpoints for circulating your message through the right channels.

CULTURE

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Boomerangers

RUSSO is made up of marketing, advertising, communications and branding professionals from all over the country – having worked in diverse markets such as, Los Angeles, New York, Dallas, Nashville and Seattle. At our Louisiana offices, we like to refer to ourselves as “Boomerangers” – those individuals who left the state for a time, only to return with a renewed passion for their home. We believe this gives us a unique perspective on what our area has to offer, as well as the national experience to work within any market.

EBOOKS

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Welcome to our library of all things Branding. Here, you’ll find useful information on a wide variety of topics, including; branding, marketing, social media, media management and even advice and tips for small businesses. Feel free to have a look around, and download as many of our eBooks as you like. Then, shoot us an email with any questions you might have. We would love to hear from you.