RUSSO is a strategic branding and communications firm based out of Lafayette, Louisiana. Here, we use consumer insight to develop branding and marketing initiatives that effectively change the conversation – forming emotional connections between brands and consumers.

CASE STUDIES

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. Read More…

After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served. Read More…

Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program. Read More…

RAZOR BRANDING BLOG

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  • 8 Tricks to Try on Twitter in 2018

    8 Tricks to Try on Twitter in 2018

    These 8 Twitter Techniques Will Increase Engagement on the Fast-Paced Platform Twitter isn’t as young as it used to be, but it’s still the place for the hip and informed to gather. As a small business owner, you can use this to your advantage. Knowing who’s using what platform and how to tweak the tricks […]

  • Recruiting Top Talent Could Mean Everything to Your Brand

    Recruiting Top Talent Could Mean Everything to Your Brand

    7 Tips That Make Your Recruiting Efforts Worth It Let’s face it, the most valuable asset to your company and your brand is your people – and recruiting top talent is essential to ensuring your brands continued success. Unfortunately, one of the biggest mistakes people make, is setting their recruiting process on auto-pilot. This needs […]

  • 5 Ways to Make Facebook Work for 2018

    5 Ways to Make Facebook Work for 2018

    Facebook Has Evolved and Your Approach Should Too Facebook is an easy tool to take for granted. It’s part fun, part work and deceptively easy to get wrong. Back when the social media platform was strictly personal, it wasn’t viewed as a marketing device. But now we all know better—and so does Facebook. There are […]

  • Hello 2018

    Hello 2018

    From all of us at RUSSO we’d like to wish you a Very Happy New Year. We have a lot of exciting content in store for you. Each month we will have a marketing topic that we’ll dive into to bring you the latest and greatest information for your business. Jaci will keep serving up […]

RAZOR BRANDING

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At RUSSO, our philosophy is directly related to our process, which we call Razor Branding™. Razor Branding develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story.

Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.

RAZOR BRANDING™: OUR PROCESS

Razor Branding works towards three primary goals at all times: Focus, Connection, and Harmony.

FOCUS- We identify your audience.  Then we use psychological profiling to discover what they think and how they feel. We get to know them personally — right down to what motivates them.

CONNECTION- We learn what resonates with your audience. Then we use your most unique qualities to bridge their wants with what you deliver.

HARMONY- We create a system of branded touchpoints for circulating your message through the right channels.

CULTURE

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Boomerangers

RUSSO is made up of marketing, advertising, communications and branding professionals from all over the country – having worked in diverse markets such as, Los Angeles, New York, Dallas, Nashville and Seattle. At our Louisiana offices, we like to refer to ourselves as “Boomerangers” – those individuals who left the state for a time, only to return with a renewed passion for their home. We believe this gives us a unique perspective on what our area has to offer, as well as the national experience to work within any market.

EBOOKS

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Welcome to our library of all things Branding. Here, you’ll find useful information on a wide variety of topics, including; branding, marketing, social media, media management and even advice and tips for small businesses. Feel free to have a look around, and download as many of our eBooks as you like. Then, shoot us an email with any questions you might have. We would love to hear from you.