2020 sounds so futuristic – a distant time from the age of the Jetsons where cars drive themselves and we all have computers in our pocket.
These are the 3 things you have to do to Build your Brand for the new year:
- Focus on Your Target Audience – Narrow down to a specific group for your target audience. Stop trying to reach everyone. Profile the demographics and psychographics of your most profitable customer. That is who you want to focus your time and energy on.
- Develop a Message that Connects – Now that you are focusing on a specific target audience, you can develop a message that is specific to their wants and needs. This message should be about benefits (not features) and engage your audience in a way that will create an emotional connection.
- Place the Message in the Right Place – This needs to be where your target audience will see it as often as you can afford to create as much frequency as possible. This should include the best practices for using traditional media, digital media, and social media to put your message in front of the right audience often enough to really make an impact.
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RUSSO is a strategic branding agency that uses consumer insight to change the conversation; forming emotional connections with the target audience. To learn more, click HERE to learn more about our process, RAZOR BRANDING.