3 Marketing Tasks Small Business Owners Should Outsource
Save Money by Knowing Which Marketing Tasks to Let Go
Small business owners are notorious for trying to do it all. From accounting to sales to social media, business owners work hard to grow their brands and prosper. But very few people have the broad range of expertise to cover every facet of their business well. Small business owners should have an eye on their bottom line, but knowing what marketing tasks to outsource keeps your brand healthy and strong.
Your branded social media accounts, website, blog, press releases and more all require writing. It’s something many small business owners struggle through, but they don’t have to. Freelance writers are available and many public relations and branding firms also provide these services. Writing, when done well, is a game changer for your business, but it’s also time consuming. Access to a professional writer can be an incredible resource to help with a wide-range of marketing tasks.
Not everyone is born with an eye for design, but small business owners require a pulled together look. From your logo to letterhead to social media graphics, there will be many times your business will need a slick design scheme. This is a marketing task that is best left to a professional graphic designer. Outsourcing your “look” lets you focus on day to day business operations rather than fonts and color choices.
3. Social Media
This is a big one. Small business owners usually think this aspect of their brand is something that can run on auto-pilot. Social media is treated as an after-thought in many cases and oversimplified in others. But this is often the largest marketing platform small business owners have to work with. It reaches a wide range of potential clients and customers; businesses should be putting their best foot forward on-line. Social media should stay a collaborative effort, however, the basics are better left to a professional. Find someone that specializes in social media, they will be able to create content, graphics, manage your accounts, and keep engagement at a high level.
It’s hard to let go, but outsourcing these marketing tasks will give you time to focus on running your business. Small business owners are the heart and soul of their companies; if that heart and soul gets bogged down with brand basics, the bottom line will suffer. Consider the health of your brand before you consider “doing it all.” For more everyday Branding tips subscribe to our Razor Branding Blog.
Founded in 2001, RUSSO is a strategic branding agency with offices in New Orleans, Lafayette and Nashville. RUSSO uses consumer insight to develop branding initiatives that effectively change the conversation — forming emotional connections between the consumer and the brand. To learn more, visit brandrusso.com.