4 Reasons Blogging Can Fail
Tips on How You can Avoid Becoming Obsolete
Even if you’ve just started your digital marketing journey, chances are you’ve noticed the importance of blogging. Whether it’s to grow your business brand, or your personal brand, blogging is a great marketing idea. It can help you differentiate from the crowd and set you apart as a thought leader in your industry. BUT many people try their at hand a blogging only to fail. Let’s take a look at some the biggest mistakes and how you can avoid the pitfalls.
Mistake: Not Taking Blogging Seriously
This is the biggest mistake, that’s why it’s at the top of the list. Your branded blog is not a hobby or an afterthought it’s an extension of your business. Blogging requires consistency and dedication. This means you have to produce content often– and just once a month is NOT enough. Shoot for at least one blog topic a week, or more if you can manage.
Some people set a blogging goal of once a day, that’s a lofty goal but is probably not necessary. Being consistent is the key, people need to know they can count on your content.
Make blogging a priority.
Mistake: No Engaging Content
Another reason many blogs lose readers is because they don’t produce engaging content. Blogs are easy to start but hard to maintain; there is a lot of content floating around, but very little is actually outstanding. Make yours stand out. This part of blogging will take practice and research, but there are a few tricks you can employ.
Step 1: Live and breathe your topic/industry- Gain a greater understanding of what drives your overall blog then immerse yourself in it. Pledge to read, watch, and absorb at least 3 items about your industry daily. If you know your stuff, you’ll get better about picking topics that matter to your audience.
Step 2: Google Alerts- This is a great way to stay up-to-date about what’s popping in your industry. Set up an alert so you’ll get notifications on your topic, competition and inspiration.
Step 3: Don’t Start from Scratch- You can build on topics that are already out there and have generated interest; you don’t have to start from scratch every time. Think of it as inspiration. You should never copy content, but you can expound and explain. This is a great method to get you started, after a time ideas will come on their own.
Mistake: Not Promoting
When you commit to a blog you are committing to yourself and your brand. It’s foolish not to promote and cross promote. Now, some of the best promotion you can do for yourself is coming up with engaging content that will be shared!
But after that you can try these tactics:
1) Start an email list. Comprise this list of people who are in the same business or have the same interests as you or have shared similar content on your blog. When you have a new blog, send an email letting them know. Chances are they are already interested in what you have to say.
2)Encourage links. Ask employees, clients, family, friends, everyone to link to your blog. They may have their own blogs and social media, or they may even be able to feature you on their websites. The more links you can acquire, the better your SEO standing. Asking for guest bloggers can also be a great way of getting new links. It might even increase the amount of people that search for and visit your blog.
Blogging is only going to get more popular. The methods may change over time, but sharing industry knowledge will always be in fashion. Getting started and committing to the practice are wonderful places to start for your blog and your brand.
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