4 Ways to Get Your Brand Ready to Help in a Crisis
It’s been a rough few weeks for the South, and the reality is, it probably won’t be the last time we deal with a Crisis.
Fortunately, we live in a very special place, where people band together in times of crisis. Whether it’s helping by cleaning up, re-building, or simply offering a meal, the people of the South always stand tall. But when it comes to your business and your brand, do you have a plan in place when the unthinkable happens, and more importantly, a way of reaching out to those within your community? Truth is, it can be tough to foster these types of connections in the midst of a crisis, so if you weren’t prepared this time around, let’s get you ready for the next.
Here are 4 ways your company can be prepared to help when the world around us turns upside down.
The best way to help in times of need, is to already be an active member of the community. That doesn’t mean starting to get your name out there when times are tough; that “Louisiana Strong” Facebook graphic will mean more if you mean more. Don’t wait until neighborhoods are under water to meet your neighbors. Know the people you serve; network, volunteer, promote a cause. Even if you just choose one project, do it faithfully, that way when a new need arises you’ll already have a network of people to call upon.
Build Bonds Within
Know the people who work for you; they live in the community. That doesn’t have to mean mandatory socials or hanging out on weekends; it means building relationships through hard work and caring about the people that keep your brand afloat. Ask your staff about their favorite causes, then organize group volunteering events. Getting involved together can be rewarding and eye-opening.
Get Your Name Out There
Promote yourself while your community is healthy, that way if a disaster hits, people will know who to turn to. Put your logo on your community partnerships, make sure people know you’re involved; it’s not conceded or self-serving– it’s practical.
For example, if you choose school supply drives as your particular cause, work hard to associate your name with schools. The floods this week coincided with the start of the school year. If people know you’re the place for school supplies, they could turn to your company to help students. Getting your name out there helps create goodwill with your community and showcases your company’s values.
Create Company Values
This will be the heart and soul of your brand. Your values will show your employees how to act in a time of crisis. Outline what your company will do for its workers and clients when the unimaginable happens; when good ideas are actually put in writing, it’s easier to put those ideas in motion during a crisis.
Chances are your brand identity is tied to the people it serves. You, your staff, and your clients all make up the living, breathing portion of your company. You lean on your community, make sure your community can lean on you.
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