5 Marketing Apps for on-the-go Business Owners
Any small business owner can tell you that marketing themselves takes up a much larger chunk of time than they anticipated.
Now, we are lucky to live in a world of instant access and streamlined help, so the marketing of today can be done, from your phone and on-the-go.
Razor Branding has outlined 5 of the best apps that can help you market your small business from wherever it takes you.
1) Facebook Page Manager
You already have Facebook, and if you’re a business owner you already have a facebook page for your brand. The Facebook Page Manger brings everything together. It combines the ease of logging on to your own profile with logging on to your business page. With this app you are more likely to keep your business page up to date with pictures, status updates and more. You can monitor paid ads and keep an eye on the competition, just as easily as checking your own profile.
Some business owners have opted out of websites all together and just decided to have a presence on Yelp. Yelp is making that decision easier by offering an app; from there you can edit your profile, read posted reviews and even respond. It’s user friendly and designed to be used on-the-go.
For small businesses, Twitter may seem like an afterthought. Much of your business may be done on Facebook, but Twitter should not be ignored. There’s and entire consumer base out there that constantly checks twitter, but may only log on to Facebook once or twice a day. The Twitter app makes it easy to reach these clients and even easier to follow relevant businesses in your area.
While not marketing specific, Paypal can help grow your business. It’s an easy way to process payments for clients who may not carry cash or checks. Having the Paypal logo on your site, app or card reader in your store will attract people who are interested in quick and painless transactions. The logo and ease of access alone could increase business. PayPal’s basic services are free and shouldn’t be ignored in today’s economy.
QikShare is a fun app and it makes exchanging information easy. Save money by ditching the traditional business card; this app encourages virtual ones. Just by “bumping” two smart phones together, your information is sent to your clients. No pens, no paper, no texting, no misunderstandings.
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