5 Reasons you Should Subscribe to our New Razor Branding Podcast
Razor Branding Blog Launches New Podcast
We here at Razor Branding have an exciting announcement, we are launching a new podcast series to accompany our sharp and focused blog. Join Jaci Russo as she imparts 20+ years of branding experience weekly. This podcast is now the Swiss Army Knife in your toolkit, the strategist in your pocket, the conversation changer, about your brand, you’ve been looking for.
Below is a look at the 5 biggest reasons you should hit the subscribe button HERE.
1. Change the Conversation
In the very first episode of the podcast Jaci will focus on how you can change the conversation for your brand. Marketing 101 teaches about the 4Ps Model (product, price, promotion, place) but is that enough anymore? To build a brand in the modern era, you have to change the conversation. How can you differentiate your brand, develop brand advocacy, and change the conversation about your organization?
2. Learning Just What is a Brand
The second installment examines what you can and can’t control about your brand. To explore that process, you have to know exactly what your brand is and why messages are so important. Listen in on why emotional connections are essential and learn the ins and outs of what true brand advocacy can bring to your company. Get tips on how to strategize making every online review and in-person conversation brand beneficial by understanding what your brand truly is.
3. Navigating the Message Matrix
In this ready to download episode, you’ll learn the massive impact a strategically crafted message can have on the life of your brand. It’s not enough to have something to say, you have to know who to say it to and how to get their attention. Learn the three possibilities of where your brand is now, BEFORE you craft your message matrix and hear where your brand could be AFTER your put in the work.
4. Learn All About Audience Profiling
Understanding who you’re talking to is a crucial step in understanding how to market your brand. In this focused episode, we guide you through creating and understanding an audience profile. Hear specific examples that highlight the 3 critical questions to ask yourself before crafting your message. Having something to say is only the beginning.
5. Why Personality Type Matters
An ad is never “just an ad” to the right eyes and ears. In this episode, Jaci discusses the 4 personality types your brand will come across as it tries to make emotional connections. Learn the challenges that each type and its corresponding traits present to your marketing strategy, and hear Jaci’s insights on how to form a campaign for each set of eyes and ears your brand is trying to reach.
All of this insight is now coming your way in podcast form! Check it out HERE and don’t forget to subscribe!