5 SEO Tips to Make Your Brand Shine
These 5 SEO Tips Will Make Your SEO Plan Work Like a Charm
You’ve planned, worked, and are now executing a brilliant SEO strategy. Good for you! You know Ongoing SEO takes dedication and you are ready to do what it takes. We have a few suggestions that will help keep your brand on the right path.
Here are 5 SEO tips to work into your strategy.
Let’s start with keywords. Choosing the best keywords is an opportunity to take control of your online reputation, so they deserve special attention.
1. Don’t Make the Keywords Just for Insiders
Remember, you are probably way more familiar with your business and industry than even your most savvy consumer. Don’t focus on keywords they may not know or care about. It sounds like common sense, but it can be hard to get out of your own bubble.
2. Keyword Sections
When it comes to keyword focused SEO tips, repetition is a valuable use of your time. Now obviously, the copy still needs to be easy to read, engaging and contextual, so that means you have to pick a phrase that can be repeated multiple times while still looking somewhat natural.
When repeating keywords in your copy, consider using sections to keep the reader engaged and make good use of SEO rankings. Use a keyword that can be utilized everywhere.
- comparison section
- review section
For a website, the word can be used on multiple pages and in multiple ways.
Example: Let’s say you’re in the business of fixing computers. So “computer repair” is a natural phrase that could appear over and over again in multiple ways. Also “broken laptop” is another one that could be integrated, but the “title of your business” would be a bad choice.
3. Voice Search
Remember to consider that we now live in a world where people talk to their devices. Alexa, Siri, Cortana, and Google Home are accessible to just about anyone with a wifi connection. It’s important to choose keywords that reflect voice search capabilities.
People rarely say or type “restaurants” when they are hungry. They instead ask for “a Greek Restaurant” or “Mexican Food by Main Street.”
Many companies spend the majority of their time online cultivating a social media presence. There’s nothing wrong with that, chances are that’s where you audience is. Here are some SEO tips on how to use your social media accounts to help improve your ranking.
4. External Inbound Links
Social media actually encourages more external sites to link to your content. The more diverse external links you have, the more Google begins to see your brand as an authority. But focus on making the links high quality. Reach out to sources that you believe have something to contribute to the conversation.
Look, here’s the deal– a company with 200 Facebook likes will not get the same ranking as a large company with over a million Facebook likes and a million Twitter followers. And one way to grow those followers organically is through engagement.
Social media is a conversation! If you actually take time to chat with your audience you will notice a bump in your SEO plan as engagement increases.
There is more than one way to have a successful SEO plan. Work these 5 SEO tips into your toolkit and you should see results. Stay focused, keep track of the metrics, and change direction when needed.
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