5 Tools to Bring Your Content Into Focus
No matter how hard you work compiling data, highlighting facts and making it relate to your audience, just one typo or grammatical error can send a reader clicking past your site.
Badly written content is almost preferable to error-ridden. If part of your brand (and it should be) is projecting your knowledge into the world, then error-free writing is a must.
Many small business owners are doing it all; from sales to marketing to blogging. Writing can be particularly tricky because many don’t consider themselves writers or have the means to hire professional copy-editors, but they still have to turn out material on blogs and social media. Even if you are a capable writer, copy-editing your own work feels impossible because your brain knows what it wants to say and may see it on the page. So how do you bring your content into focus?
Here are 5 tools to consider:
1. After the Deadline
After the Deadline is free and checks grammar, spelling, and style errors. The software easily works with WordPress, so if your blog is already on the popular site, this tool is an easy add-on.
Webspellchecker is not free but does offer a free trial for one month. The big plus to this tool is that is checks as you type and integrates with your browser to underline mistakes as you go. This could come in handy for a variety of projects like newsletters and company-wide emails.
SlickWrite is free and there is nothing to download. You can type or paste your content directly into the checker; the site will check for errors in spelling, grammar, punctuation, structure, tense, and more.
1Checker is a free site but it does ask users to sign up; it checks your grammar and spelling. The advantage here is that it offers plugins for Word, Outlook, and your browser.
Grammarly is free and also asks the user to sign up. In addition to checking spelling and grammar, this site also allows you to store projects. Grammarly can also integrate into your browser to help with social media posts and email accounts.
Now that you know help is out there you can concentrate more on topics, posts and information that differentiates your brand and engages your audience. Your blog and social media should be working in harmony with your entire brand. Don’t get caught up in the technical aspects of content, just make sure you are turning out information that will speak to who you are trying to reach.
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