5 Ways Your Marketing Plan Can Attract Quality Customers
Tips Your Brand Can Try Today to Attract Quality Customers
Getting traffic through the door of your storefront can be a challenge, especially if you are new or just starting out. But once you’re established, it’s important to make sure that you are attracting quality customers that are not only loyal, but true believers in your brand. These believers will choose quality and service over the occasional sale, helping to ensure your brand is valued and preferred. The following are 5 ways to help make sure that happens.
1. Messaging Matters
Let’s face it, words still matter, and the words that represent you in email campaigns, social media posts, blogs, appointment alerts, and especially from your employees make a huge difference in attracting and keeping quality customers. Establishing a message matrix can help define how each unique audience and situation should be approached, along with how each message should be delivered.
2. SEO for Local Presence
A strong local presence is key for any marketing strategy, especially when it comes to attracting quality customers. The best clients live and work near you. Make sure your online brand presence is optimized to connect with your community. Make sure your logo shows up in Google local results and that your sponsored social media posts are coded for your local area. Employ geo-targeting in paid ads and take a look at Google Trends to determine which search terms are popular in your area, then tweak, tweak, tweak.
3. Email Wisely
There is no doubt that most brands will benefit from email campaigns. Collecting email addresses and following up with customers is a great idea. Your brand can alert current customers to new hours, new products and more but don’t overwhelm their email box. You don’t want to be put on an unsubscribe list.
A good example of a brand that does this really well is the clothing-by-mail outlet, Dia&Co. They send out regular emails, but instead of overwhelming email boxes with “DEAL! DEAL! DEAL!” They offer style tips, testimonial videos with fashion guidance and looks at the latest lines of designer clothes. Their emails don’t feel like advertising, they feel like fun. Make sure your quality customers know that when they see an email from you, it’s something they want to read.
4. Quality Content
Quality breeds quality. If you want to attract quality customers, then make your online content attractive. From great website and mobile friendly apps to a fantastic social media presence and helpful blog. All of your content must be informative and attractive to digest. Think about what kind of content will drive in the customer that you are looking for. Update your content regularly and always keep your audience in mind.
5. Embrace Online Reviews
This is one of the top ways people choose everything these days. Encourage Facebook reviews, set up a place on your website for reviews and even consider a YouTube channel with testimonials. This is the modern day “word-of-mouth” and it’s incredibly important, to not only success, but getting quality customers. If you get a negative rating or review, respond in a responsible way and course correct. Online reviews will be the first thing a prospective client wants to see about your healthcare organization.
Attracting and keeping quality customers is worth the effort. They will become your most loyal clients, and can often be the difference in your brand standing the test of time.
For every day branding tips, subscribe to our Razor Branding blog and podcast.