5 Ways to Be More Meaningful Online
As people, we recognize and remember genuine experiences.
Your parents for example, faithfully visited their neighborhood grocery store over Walmart for a reason, and chances are that reason was due to the experience itself – seeing people they knew, tipping the carryout boy who was also their godson, saying hello and visiting while shopping. The entire experience of it all was meaningful.
Today, people are desperately trying to recreate those connections online, especially on social media. It started as a way to combat the endless sound bites and click-bait that plagues your newsfeeds, and has transformed into a way that reaches people on a deeply personal, emotional level using social media as a tool.
Here are a few tips for creating meaningful online content:
Connection: Meaningful content provides a way for people to connect to a subject that matters to them. A great example of connecting with an audience is the Dove Facebook video campaign. You’ve probably seen the videos that are meant to empower women to love their bodies as they are. Think about that, a company that sells health and beauty products using well produced, emotional videos to tell women they are perfect the way they are. Dove doesn’t even mention their products in the videos, instead they tell a story that is hitting home with women around the world.
Originality: Meaningful content introduces new and original ideas, ideas that your audience will want to share. Use creative and memorable hashtags that make people want to join in on the content.
Advancement: Show new uses of media. Facebook live is a great example of new uses that companies can take advantage of. Use the new tools that present themselves and make them your own.
Engagement: Meaningful content causes the viewer to engage with and reflect on the content being presented. The Humans of New York Facebook page started out as a project confined to NYC, but has now taken on subjects across the globe. They are able to engage their audience with compelling stories that stick around long after they hit the “share” button.
Creativity: This is the most important one; to stand out you’ve got to add creative flair. The trick to making content more creative, is believing in what you’re putting out there. If you’ve got confidence in what you’ve made, you’ll want to see it reach people it was intended for.
When you figure out something to say, try to include as many of these points as possible. You don’t have to hit them all in one post but remember to be mindful of your brand and be meaningful online. People will remember and enjoy the experience.
For everyday branding tips, subscribe to our Razor Branding blog and be sure to check out our eBook on ways to make your meaningful web content go viral.