5 Ways To Keep Your Brand on Track
Going off-track happens from time to time. It’s okay, it happens to the best of us.
Maybe you’ve been around for a while and left things on autopilot, or maybe you’re still trying to figure out the whole branding thing and got away from your initial plan? And, we are assuming you have a plan?
The point of branding is to connect on an emotional level with your audience, inspiring your community and the public to find value in what you do and who you are. But if you’re brand isn’t actively trying to reach people on an emotional level, then your mission has indeed gone off-track.
Here are 5 Ways To get back on the right path:
- Put Your People First
You have an army of good-will ambassadors, use them! The people on your team are essential to attracting community support. Their loyalty can become part of the overall brand. And from a business perspective, it makes sense to market their loyalty as part of the brand’s image. Encouraging your employees to embrace the brand in public and on social media is essential for creating brand advocates.
- If it’s Broke, Fix it.
Time and habits change. New technologies and platforms come in and out of fad. You have to be flexible enough to be where your audience is – and realize that it changes, often. If you are still using a type of plan that feels dated, your consumers are not going to feel confident that you have a handle on the world they live in.
- Set Standards
Does the same logo appear in your email signature? On the billboard? On handouts? Are you controlling the colors, the size? Chances are, you’ve got your brand identity all over everything from signage to countless pieces of your paper system. But there’s got to be strict standards for how you use your identity. With every identity we create, we deliver a graphic standards manual to show you exactly how to use your logo. But it’s up to you to stick to the standards.
- Respect Your Competitors
Every business faces competition, and when it comes to coordinating public relations on behalf of your brand, you’ve got to play nice and teach your staff to do the same. It’s all about teaching your people to say the right things online and in public. And that doesn’t just apply to reigning in all the bad-mouthing. It’s constructive for basic messaging dissemination.
Every business, regardless of industry, thinks they offer the best service, quality products, and something that makes them appear cutting edge. Your brand has to be more emotional than that. Dig a little deeper and find out what attracted your most beloved customers and staff to you in the first place. Pull out the nuanced, special elements that differentiate you from other businesses.
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