7 Ways For Small Businesses To Use Snapchat
Snap, share, gone! Snapchat is social, temporary and fresh.
It’s a social media platform where users share pictures and videos, but the images and videos have a time limit. It’s a hip app with a young audience and features that small businesses could use to get engagement and attention.
Snapchat has a lot to offer on the content side. It allows you to overlay text onto pictures and video, draw on them and add filters. They also have a feature called “Snap Stories” where pictures and videos aren’t sent directly to users, but rather they exist in a short news feed for 24 hours. And recently Snapchat introduced On-Demand Geo-Filters that allow anyone to pay to create their own “filter” that is viewable only by people in an area you choose, like right around your storefront or town.
Using these tools the right way, you can create some amazing promotional content for your small business or brand.
A pretty straight forward way to utilize Snapchat’s story is to feature your products. Set up a nice looking display or sharp dressed mannequin? Take a picture in the app and save it to your Story.
Snapchat makes great use of a geo-filters. This means any customers who happens to use Snapchat from inside your business can let their friends know where they are with a fun branded filter. It’s like an ad your customers send to their friends!
If you have an event, make sure to document some of the prep work. You can send the photos and videos to your Snapstory to raise awareness. But don’t stop there, make sure to catch all the highlights of the actual event for your Snapstory.
Have a sale coming up? Log on to Snapchat’s website and set up a large geofence around your store. This displays a filter that shows your business is having a sale. Anyone who is using Snapchat within walking distance of your store will see the sale. As a bonus, they could use the filter on a Snap they send out to their friends or to their story, helping spread the word organically.
SECRET SALE COUPON
A twist on the ”sale promotion” tactic, you can set a geofence filter just around your store and have it prompt customers to ask clerks about a sale. You’ll be surprising and rewarding brand advocates who are snapping from inside your store.
REWARD YOUR AUDIENCE
The geofilter sales and coupons reward people who are already in or near your store with a discount, but don’t forget about your audience who are watching your story! Snap a “coupon” to your story and tell your audience that the coupon is only valid if presented to the cashier “in-story” (In-story means the next 24 hours, while the coupon is still in your Snapstory).
SHOW YOUR WORK
Don’t be afraid to show your audience what goes on when they’re not there. You can tell a pretty good story by showing your process and hard work that goes into your business.
Snapchat can be fun, engaging and rewarding for your brand and your customers. Do a little research, play around a bit, and snap away!
For more everyday Branding tips subscribe to our Razor Branding Blog.
And there’s still time to sign up for this week’s FREE Webinar on Psychographics!