Fundraising Doesn’t Have to be a Headache
3 Fundraising Strategies That Will Lead to a Better Brand
This may shock you, but the hardest part of your job can be much more manageable than you think. It’s no secret that fundraising is one of the most stressful and uncomfortable parts about running a nonprofit organization.
Nobody really wants to ask strangers for money. And it’s even worse when you’re asking people you know, like family members, business associates, and loose acquaintances. There isn’t one simple answer that solves all the fundamental complications of fundraising. But these strategies are a good place to start if you want to shake that dreadful fundraising headache.
Strategy 1: Tell Stories
Tell the stories of the people who have directly benefited from past fundraising efforts. Collect testimonials, create videos, and put faces on your cause. Autism Speaks uses this strategy very well. They show potential donors how their money impacts people and families with autism.
It’s a strong way to attract advocacy, and a lot of times, organizations will use these testimonials as central campaign pieces. In fact, any organization can create an entire public relations or marketing campaign by simply showcasing the people it helps.
Strategy 2: Be Relevant
Have a plan in place for continually releasing information about the organization on weekly, monthly, quarterly, and annual levels. Take a look at the Make-A-Wish Foundation. They release something about twice a month. That could be a blog, video of a wish coming true or a press release. They are constantly in the forefront of people’s minds when it comes to a brand doing good work.
Staying relevant makes you look like you’re always doing something newsworthy and that you’re being transparent about the work. Also, it ensures that you’re always top-of-mind for your audience during fundraising time.
Strategy 3: Empower Your People!
When it comes to fundraising, you can’t really do it without your Board. Most Boards appoint or elect a Fundraising Chair, but you need the collective efforts of all your key leaders to reach every potential donor. So how do you turn every Board Member into a Fundraising Chair?
Here are a few tips for Using Your Board to Fundraise Better:
Give Everyone Rolls- Create a clause in everyone’s description that calls for direct fundraising efforts with weekly and monthly check-ins to keep everyone accountable.
Earn Trust- As your trusted Board, they should be privileged to internal operations like goals and outcomes. Let them know the true state of things and they’ll be more inclined to help fundraise. Also, being transparent helps establish trust both ways. They’ll feel like they’re part of a special inner circle and you’ll feel like an honest leader.
Maintain Ongoing Goals- Fundraising should be an everyday task. So, it’s your responsibility to keep your Board accurately informed and focused on completing consecutive goals. Set goals, keep your deadlines, and reward your people for meeting their goals.
Encourage Innovation- Fundraising is basically a sales pitch to get donors to write checks. And a basic fundamental of sales is to believe in what you’re selling. Your Board needs to understand why they’re with you and why others should join you.
Your board and your staff need to truly believe in what you’re doing and disseminate information in a way that communicates a compelling mission. The success of your brand’s fundraising effort depends on buy-in from the public, but you can’t establish that without full support from the people within your organization.
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