8 Tricks to Try on Twitter in 2018
These 8 Twitter Techniques Will Increase Engagement on the Fast-Paced Platform
Twitter isn’t as young as it used to be, but it’s still the place for the hip and informed to gather. As a small business owner, you can use this to your advantage. Knowing who’s using what platform and how to tweak the tricks of that particular site will help you up your Twitter game for 2018.
Let’s talk about who’s on Twitter right now.
- Nearly 40% of users are under the age of 40
- Men and Women use it equally
- Most users have attended some college
- Most users live in urban and suburban areas
OK. Now you know who’s on Twitter these days. You also need to know what they expect from the platform.
- Instant information
- Constant updates from various sources
- Interaction with hashtags, mentions or DMs
Armed with this new information, here are 8 tricks to try on Twitter this year.
1. Engage with your followers
Sending out tweets but never responding to your followers will get you nowhere.
- Respond to those who tweet at you and answer any questions they raise.
- Each time you interact with your followers, make sure it’s a personalized message.
- No one wants to feel like they’re receiving a mass tweet.
If they feel your message is sincere and they like what you have to offer, the chances of their retweeting your information are even greater. That retweet could mean more followers and customers.
2. Combine your platforms
Use applications like Twitterfeed.com or Hootsuite to syndicate your blog with your Twitter account. Every time you send out a new blog post, your followers on Twitter will be alerted, saving you the time and effort of tweeting about your new blog post and giving them instant access to your information.
3. Update your profile
Although most of your followers are reading only your tweets and not your bio, it’s still important to have a profile in place that’s up-to-date and professional.
Think of it as an extension of your brand. Potential new followers and customers will be checking out your profile to see what you’re about before hitting the golden “Follow” button.
4. Use the power of lists
A Twitter list is basically a compilation of followers, grouped together. You can use these lists to offer special promotions to customers.
- For example: create a list of all your valued customers and tweet exclusive offers to those on the list.
5. Keep track
Track your followers and identify who is really paying attention to your tweets. You can do so by tracking:
- hashtag mentions
And, by doing so, you can identify your most loyal followers and nurture those relationships.
6. Ask questions
Get feedback from your followers by asking the right questions. Find out what you’re doing right, what you need to work on, and what they want more of. You will not only show that you’re listening but also glean valuable insights about your followers and consumers.
7. Tweet about others
You don’t always need to talk about yourself and your company.
- Integrate others’ ideas and links into your tweets.
- Retweet what your followers have tweeted, share their links, and let your followers know what you find interesting about a particular tweet.
Doing so lets your followers know that you’re human and are interested in what they have to say as well. Plus, it’s a great way to expand your community of followers.
8. Customer Service
Create an account for your followers to use to tweet questions about products or services to you directly. You’ll be able to interact with your consumers via this channel and provide them with something of value.
Twitter has gone through a lot of changes over the years, but its core appeal has stayed the same. Fast paced and instant access. Keep that in mind as you use this marketing tool in 2018.