Ads With Their Own ADitude
We believe that building your brand is the key to your success. The best way to break through the clutter and get your consumer to pay attention is to ‘Change the Conversation’. By being different, you can connect and turn consumers into brand advocates.
What does ‘Change the Conversation’ look like? Well, the following are some examples of ads that don’t look and feel like the ‘usual’.
You’re trying to get the word out about a new product, continue to build upon existing product advertisements, or just want something completely new that will grab attention like no other. These tasks come up almost everyday in the marketing world, and often times we just need a little bit of inspiration to branch off from. We have all seen those advertisements that are brilliant, yet so simple and we can’t help to say “WHY DIDN’T I THINK OF THAT?!”
Here are some print ads that I think are “brilliant” in the creative department and are “top notch” in the advertising effectiveness department.
BAYER ASPRIN & CAFIASPRIN
“If it gets stronger, we get stronger.”
Teenage daughter’s can give parents a run for their money. Most parents are dreading the day their daughter brings home her first boyfriend. Bayer sends the message that when this does happen, they are there every step of the way providing the strongest pain relief for the head-aches caused by their teenage daughter’s boyfriend. By mixing reality with a little bit a humor, Bayer’s message is clearly communicated to the audience.
Over the past couple of years, the sushi market has been “booming” and continues to grow as a very popular trend. Pringles uses the “sushi fad” as a starting point for their new rice infused chips. By placing the rice infused chips where rice would typically be in sushi, Pringles reached a brilliant level of creativity that many people can relate to.
There are many different reasons why people don’t floss like they are supposed to: too lazy, takes too much time and effort, some floss is sticky and gross, and some floss just doesn’t get all the “junk” out. Colgate took a creative approach to their dental floss promotion by using fruit. In this particular ad, a strawberry is used to show just how precise Colgate dental floss can be. When all of the tiny seeds are shown lying just below the strawberry itself, it is clear that Colgate dental floss can get almost anything out of those “hard to reach areas” that many of us battle.
Japanese Food From 11am
Any restaurant can throw an ad together promoting their times of service and how great their food is, but that can get a tad repetitive and very boring. Nori, a Japanese restaurant, took a different approach to letting their customers know when they are open and the extent of their delicious food. At first, it looks like an illustration of a clock with chopsticks as the hands, depicting 11:00. This shows that it is indeed a Japanese restaurant by the chopsticks, and that they start to serve at 11:00 am. Look a little closer and you will see that this is a plate, and not just a circle. This plate is not empty because it will just look good for the ad; it shows that Nori’s food is so delicious, that you will go right ahead and make a “happy plate” with not a stitch of food left. I’m willing to bet you’re thinking of Japanese food now (I know I am…) – Nori’s mission = ACCOMPLISHED. Well done Nori!
If you’re like me and many other people, you care a lot about the hygiene of your teeth. You can brush, floss, and whiten your teeth, but how about protecting them at the same time? Sensodyne lets their customers know that their toothpaste is one of the best when it comes to protecting your teeth. At first, you can look at this ad and see what looks like an X-ray of a mouth. Look a little closer and you will find that the teeth are in fact composed of hard hats. Sensodyne used hard hats to show just how much protection their toothpaste can give to you. Just as a hard hat will protect your precious head on a construction site, Sensodyne toothpaste will keep your teeth protected and feeling strong.
These are just a few ads that I hope spark up the creative marketing juice in all of you, just as it did in me. Don’t be afraid to step outside of the box and bring your audience something they have never seen before. Keep it simple while still being creative.
Go ahead, put on your CREATIVE HAT and get to it! How can you change the conversation today?
The Russo Group