I will be presenting during the Innovate South conference this week. The topic: Big Bold Brands: Build it, Don’t Blow it. If you haven’t already registered, there are a few tickets left. Click here to sign up today. If you are going to be attending, be sure to catch my presentation on Thursday at 1pm. I’ll give you a little preview.
When you think about big, bold brands, Nike’s “Just Do It” and Apple’s “Think Different” might be the first thing to come to mind. Those tag lines/campaign slogans are big and bold – but they aren’t brands.
A brand isn’t a logo. A brand isn’t a company. A brand isn’t a product. A brand isn’t a tag line.
A brand is an emotional connection to a company, product, or service. So, it’s how someone feels about you. Your brand is in the heart of the beholder.
There are 3 steps to build a Big Bold Brand: