Brand Advocates Tell Your Story
MyBlockNYC is a powerful demonstration of how Brand Advocacy can work in the digital age. This website is gathering crowdsourced video shot throughout New York City and arranging it block by block to be explored by every tourist and townsperson.
Want to see the city through the eyes of those that live there? MyBlockNYC is your chance to do just that. You can explore the whole city through the eyes of the people that live in and love it.
What does this mean for businesses? They need to be a part of the online visual tour to ensure they have a role in the telling of it’s history and culture.
Every city, at least the one’s that want tourists to visit, should embark on a similar project. Profile the food, music, culture, festivals, people, architecture and generally cool vibe that makes your city great. Utilizing a site like this gives each citizen a chance to advocate on behalf of their city and tell the story through their eyes. A very powerful tool.
PS – If you haven’t already registered, time is running out. The social media workshop, Building Your Brand Through Social Media, is Friday, August 5th. This Social Media Brand Camp will help you understand how to build your brand, master the strongest social media techniques and learn the tips and tools to be more effective online. attendance is limited, be sure to Register today.