Jaci Russo is a Brand Strategist with more than 20 years of experience on a national level in a cross-section of industries. Her experience has included strategic planning, brand management, national product launches, and media management for local, regional and national clients.

1 Comment

  1. Quincy
    November 9, 2015 @ 10:11 am

    Thank you for bringing more clarity to the meaning of branding.

    I have only seen the commercial on television once and you are absolutely correct. The way Acura brings the emotional connection to the viewer is incredible. Understanding the concept of branding has been a struggle for me lately. I recently attended a presentation at the Chamber of Commerce where you were the guest speaker, and you really enlightened me about who is in control of a company’s brand. One question I have, “If you are a beginning entrepreneur, forming a company by yourself, but you have a vision to grow and build a company that grows above and beyond what you can do by yourself, how can relay that message in a very short, precise, and concise manner?”

    Thank you for being a great leader in our community, and bringing valuable insight and experience to those of us who need and want your advice.