Jaci Russo is a Brand Strategist with more than 20 years of experience on a national level in a cross-section of industries. Her experience has included strategic planning, brand management, national product launches, and media management for local, regional and national clients.

2 Comments

  1. How Do You Use Different Social Media Platforms – Brand Buzz
    October 30, 2012 @ 12:47 am

    […] many times about social media and what to do to engage your friends/followers.  But never has Jaci Russo shared so many great tips that are specific to each of the “big 3″ of social media. […]

  2. Walter Weeks
    November 23, 2012 @ 12:30 pm

    Companies have to be aware of the news when using social media sites such as twitter. They need to find the right balance when posting a tweet because one inappropriate tweet can spread very easily. All it takes is for a few retweets for the message to be seen by thousands, which can have potentially devastating consequences for the PR of a firm.