Brand Buzz: 6 Ways Twitter Builds Your Brand
Tune in to KPEL 96.5 at 5:15pm every Monday for Brand Buzz to learn more about how to grow your business. This week we will be discussing the best ways to use Twitter to build your brand. Be sure to download the ebook about Twitter to learn more.
Each social media has it’s own strength. When Facebook acquired Instagram for $1B it was to gain access to their 33 million users. Those users were primarily under the age of 25 and had chosen Instagram as the anti-Facebook, appreciating its simplicity and ease of use. Twitter has continued to gain strength for its simplicity as well.
There are 6 ways Twitter can help to build your brand:
1 – Following – Since Twitter isn’t mutual (users don’t have to friend each other, you can be followed by someone and aren’t required to follow them back, the mindset is different. It is easier to gain more followers.
2 – Reach – Twitter is a global tool and you now have the ability to easily reach beyond your borders to connect with like-minded individuals around the world.
3 – Expertise – Through Twitter you are able to easily share your knowledge and professional experience to establish yourself as an industry leader
4 – Exposure – Whereas Facebook is primarily centered around people you already know, Twitter provides the tool to amass a following of people that you like to get to know.
5 – Knowledge – Through Twitter, you can easily and quickly learn about what is going on in your industry in other communities and networks
6 – Insight – You can gain an enormous amount of insight into what your consumers like and how they think simply by paying attention to Twitter.
For most people, they have stayed away from Twitter because it seemed overwhelming to take on another tool and the platform was confusing to them. Download the ebook and tune in to Brand Buzz on KPEL 96.5 at 5:15pm today and then you can master Twitter and impress your friends.