Brand Buzz: Are You Millennial Ready?
Join us on KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand. Each week we focus on different tips and tools you can use to build your business. Today we are talking about your target audience – especially Millennials. For more information on Millennials, be sure to download these ebooks from Scarborough.
Branding is all about knowing your consumer — inside and out.
You have to get beyond demographics and the basic name, age, & income information and focus deeper on who they are and what makes them tick. With Millennials becoming the majority, you need to get to know them better.
AOL debuted chat rooms in the mid-1990s when the oldest Millennials were just 10 years old. They are the first generation to be raised with constant access to digital networking. Today, Millennials spend just over 82 minutes a day on social networking activities – 32 minutes longer per day than the average adult. It is an ingrained part of their lives that has become even more prevalent with the continued advancements in wireless technology.
Be sure to download the following Millennial Profiles from Scarborough to really understand Millennials and learn how to connect with them – you have to speak their language and give them messages where they want to receive them.
Partially due to their lifelong ease of access to information, Millennials are the first American generation to expect news and current events to come to them. Though Millennials will thoroughly investigate stories that interest them, they expect news outlets to first reach out to them. When asked how they found out about recent major news events like the killing of Osama bin Laden, the organization of the Occupy movement or the reelection of President Obama, every Scarborough Millennial responded identically – social media.