Brand Buzz: Let Your Light Shine
This week’s Brand Buzz is a shameless plug for a RUSSO-developed community program. Because it’s our blog and we can do whatever we want. Enjoy!
Cruising around the neighborhood to see festive homes is a classic holiday tradition. But here in Lafayette, our community is so spread out that it makes it difficult to find the homes you want to see. Thankfully, there’s a map for that.
LafayetteLights.com has returned for the holiday season. The location-based website is powered by an annually crowd-sourced map that pinpoints decorated homes and businesses around Lafayette. So instead of aimlessly driving around, families can plan their routes in advance and track it on their smartphones — seeing different parts of the region they might normally never visit.
Created and operated by RUSSO since 2010, the website also hosts a competition for the best, brightest and wackiest decorations — giving homeowners and business-owners motivation to step-up their game. Participants are given a Publicity Kit that helps them use social media to attract votes. Last year, hundreds of homes and businesses registered and more than 32,786 votes were cast.
This year, for the first time, a portion of sponsorship proceeds will go to Healing House — a local organization that works with grieving children.
Lafayette Lights encourages community participation, gives families the opportunity to bond, and encourages spirited competition between neighbors. Please visit LafayetteLights.com to put yourself on the map or just plan your route.
Brand Buzz with Jaci Russo on 96.5 KPEL at 7:40AM every Monday, so be sure to tune in on your way to work. And our new RUSSO eBooks: “Identifying The Competition,” “Thought Leadership,” and “The Great Outdoors” are available for download now at BrandRusso.com!