Brand Buzz: Media In The New Year
Join us on KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand. Each week we focus on different tips and tools you can use to build your business. Today we are talking about planning for 2013 – how much will you spend and where will you spend it? For more information on Media Management, be sure to download the ebook, Media Management in an Integrated World.
I hope you have spent 2012 reading Razor Branding Blog each day and listening to Brand Buzz on KPEL 96.5 each week. Hopefully you are wrapping up 2012 with positive business growth and plan for more of the same in 2013. One of the best ways to grow your business is to invest in marketing.
Notice the word INVEST. I know from an accounting standpoint it is an expense. And it is. But marketing is also the way your business will grow. So you will have to balance what it will cost and what it is worth in terms of growth.
Have you budgeted for the business you had last year or the business you want to have next year?
Where should you invest your marketing budget? TV? Radio? Print? Social Media? With so many choices, where do you begin?
Rather than start with the tactics, you need to begin at the beginning. Who are you talking to? Then determine what you are going to say to them. That will lead you to the best answer for where to put the message.