Brand Buzz: Power of Differentiation
Tune in today and every Monday at 5:15pm to KPEL 96.5 for Brand Buzz. Each week we discuss the finer points of branding and how you can use new social media tools to better connect with your consumers. This week we will be talking about The Power of Differentiation. Be sure to download the free ebook to learn more.
On the show and in the ebook we will cover:
What do THEY think?
How do Customers see me?
Am I Different?
Give them a reason
Express Your individuality
Every high schooler will tell you, if they are speaking to you, just why it is so important to blend in. Teenagers don’t want to stand out in a crowd any more than zebras want to lose their stripes when a lion is nearby.
It’s hard for some of us to shake that fear of being different. Companies look around at the others in their category and say, “we’ll do it just like they do.” It feels safer to follow the market leader. And most marketing directors don’t get fired for being safe.
But safe won’t work anymore. Safe means consumers won’t notice you. Safe means that your stock will drop and your profits will fall. The only way to grow is to stand up and be different so that consumers can find you. By changing the conversation you can really get their attention.
Be sure to listen to KPEL 96.5 today at 5:15pm for Brand Buzz. Check out the KPEL and Brand Buzz Facebook pages for weekly updates on topics and the link to download the ebook. Listen to the show and be sure to participate by adding your questions and comments below.