Brand Buzz: Tagline, Gagline
The truth hurts. And for brands, the truth belongs to the people. What they perceive defines you. So what would happen if the people literally controlled the brand’s identity right down to the tagline?
Clearly, the truth can be funny, too. When the public holds up a mirror, a brand can either embrace its flaws or choose to reevaluate its direction. Because every brand, big and small, is the sum of its faults.