Brand Buzz: You’re Overwhelmed By Being Social. And That’s Normal.
For those of us who stay mainlined into social media all day, staying engaged is pretty much second nature.
The truth is: Posting, commenting, and sharing can be done while doing actual work — as long as Facebook, Instagram, and Twitter are open all the time on both your phone and your desktop.
The trick is staying distracted. Don’t ever fully focus on what you’re supposed to be doing. And keep one eye on the vertical Twitter feed jammed into the left side of your screen. Make sure it’s giving you enough space so that you can see the special window just for LinkedIn. Gotta keep connecting, right?
Oh, and you have to take a break from what you’re actually working on to scour the Internet. You definitely need a continuous stream of fresh content to share, and when in doubt, just reshare something from Buzzfeed. It doesn’t matter if everyone’s already seen it, which they definitely have.
And how could I forget about other people’s Facebooks?! That’s where all the real action is! If you’re going to make your social media presence known, you have to know what everyone’s up to. Might as well keep your Facebook Feed open in it’s own window and refresh about every six seconds. You wouldn’t want to miss anything would you?
Starting to feel overwhelmed? Totally normal.
The “need” to maintain a social media presence has gone over the tipping point — truly becoming a beast that business-owners either fully embrace or fear.
We work in a very social-centric office [and trust me], staying connected can feel like a full-time job in itself. I mean really. If you don’t have the resources to hire someone to manage your SM presence, how can you possibly make the time to do it yourself?! So what’s the best way to manage it? Have a plan.
Some will argue that anything you post on any platform should be organic. But when you’re running a business, you’re not mainlined in all day. So here are a few tips on how you can plan ahead:
- Make a weekly schedule that takes it day-by-day. This will serve as your template.
- Mix it up between original Thought Leadership content (blog posts, eBooks), organic content (pics from around the office, people, spur of the moment thoughts), and other people’s content (articles, links).
- Stay on top it so that you’re not distracted during the workday.
- Track your posts and make adjustments as needed. If your plan has a Monday morning blog post to be shared on Facebook, but over a few weeks you’re not seeing a lot of likes or engagement, then try moving it to Wednesday afternoon and see how that works.
- Stay genuine. If you’re posting just to post, people will notice. You’ll be labeled as “spammy” and you will be unfollowed. Be a Thought Leader, share your knowledge, but be real people behind it.
At the end of the day, social media should be a fun undertaking, It shouldn’t feel like a burden and it shouldn’t distract from your real work. It should be used to attract new fans and have conversations.
So relax. You can do this.