Your Brand Needs Personality
There are many big questions in life. Questions that everyone has to deal with at some point, like, who am I? Where am I going? What is my purpose?
The thing is, these types of questions can also be applied to your brand – and if you don’t have answers to these basic questions, you will have a hard time convincing others that you are worth their time and consideration.
To begin with, you have to know who you are, what you are selling and whom you are selling to. Then, you have to figure out your story, your voice and how it will relate to your customers. The good news is, everyone loves a good story. So make sure yours is authentic, truthful and goes beyond just the features, and instead focuses on the emotional side – demonstrating how what you do or sell can enhance their lives.
Establish a set of values that can give your company a direction when approaching problems. These can be ways to handle clients, in-office protocols, social media reaction, anything that you and your staff can use as a guide. Defining your values helps define who you are. Don’t forget to write them down, and incorporate them into your corporate culture.
How does your brand speak to your audience? What’s your tone? Are you communicating with them in a way that will resonate and inspire? Or are you talking at them in a way that will have them tuning you out?
Finding your brand personality enriches who you are from the inside out, and is an essential part of your organization’s growth and survival. In the end, it can also become the most enduring aspect of your brand, and how it is viewed and perceived.