Buying “Likes” Might Miss the Mark
Promoting your company’s Facebook page through Facebook ads can help awareness of your brand grow, but buying empty “likes” is probably not worth the money.
Facebook Pages are about engaging the consumer while forming emotional connections but they can also help generate more sales and ultimately money for your business. If you’re just posting AT people instead of posting TO them, your considerable effort will be wasted. It’s harder to engage a paid for “like” than someone who’s drawn to your business.
People should like your page because they want to know more about you and what you can offer. They should see your content and naturally want to know more. These people are your future. Bought “likes” do not necessarily equal money in your pocket, but buying the “likes” will take money out of your pocket.
Nothing can replace good, engaging content; engagement is the goal. Creating shareable, noticeable, naturally likeable posts is worth more than any advertisement. Money spent on Facebook should be used to promote already engaging content; getting more eyeballs on proven quality. If someone shares THAT paid for post, it’s more likely to be seen by people with similar interests. Your product can now be something they all share.
Your brand, and its extension on social media, can take on a life of its own. It needs to be nurtured and tended to. Just like any relationship, it shouldn’t be left in the weeds, a paid for “like” can be hollow—but a real follower could be a future partner.
Trust is an integral part of any business relationship; while Facebook can be fun if your brand is on it, it’s business. Buying “likes” can, and often does, look engineered, if you have 10,000 fans but most posts only get 10 “likes” or comments– it’s noticeable.
Building trust with your audience helps you get to know them; target them in a way that can enhance your business and their social media experience.