Differentiate Your Brand and Stand Out
Tips on How to Differentiate Yourself from the Competition
You’re good at what you do, and if you are looking for tips on how to be better, then you are conscience that staying ahead takes drive. You know, it’s not enough to simply create a good, thriving business; to get noticed you also have to be bold and different. Here’s how to differentiate yourself.
Think differently than your competition, start focusing less on price and more on value. Yes, you want to make sure you’re financially competitive with others, but let the consumers see the value of your work first. One great way to set yourself apart in this area is to make sure you’re on-line reviews are easily accessible. Let your potential customers see how satisfied their peers are. Don’t shy away from criticism, address it head on and be transparent. Consider this a way of devoting yourself to the customer, that devotion will stick out among the competition.
Another way you can differentiate your small business is highlighting an aspect that you do really well and telling the world. Local partnerships your thing? How about the newest and best equipment? Make a product that lasts for decades? Win the most prestigious awards in your field? Think beyond the biggest or the most expensive, what do you do best?
Consider service to your community a way to really differentiate and stand out. Many small businesses are so focused on the bottom line that they lose track of overall image. Forging partnerships with local do-gooder organizations can serve many positive purposes. Besides upping your brand recognition, your business can be working to serve the very people you are trying to attract as customers.
Being different doesn’t have to mean gimmicks or blow-out sales. You can differentiate yourself while staying true to who you are. Explore your options and recognize opportunity.
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Founded in 2001, RUSSO is a strategic branding agency with offices in New Orleans, Lafayette and Nashville. RUSSO uses consumer insight to develop branding initiatives that effectively change the conversation — forming emotional connections between the consumer and the brand. To learn more, visit brandrusso.com.