Generational Branding: Learning Everyone’s Language
There is a great book for anyone that is in a relationship (spouse, child, co-worker – basically anyone that doesn’t live on a deserted island) called The 5 Love Languages. The philosophy of the book is that if you treat people the way you want to be treated that might not actually be how they want to be treated. The Love Languages allows you to learn how they want to be treated so you can give them what they need. If you haven’t read, get it today. Everyone in your life will thank you.
But what in the world does that have to do with branding?
Branding, at its core, is connecting with your target audience on an emotional level. If you don’t know their language, how can you connect with them? Just as with the Love Languages, there are generational languages. The way you connect with a boomer is vastly different from the way you would connect with a millennial.
Generational Branding has changed our lives, it’s shaped our world. Reaching across age groups is essential to many business owners large and small. Your brand depends on you being just as adaptable as the generations you are marketing to. What you say and where you say it should both be heavily influenced by the group you are talking to.
Reaching the most customers possible is something your business needs to survive, but learning how to talk to Baby Boomers, Generation X and Millennials takes a bit of nuance. We are offering a FREE 30 minute webinar that will show every business how to bridge the age gap and build their brand.
REGISTER HERE for the webinar that will take place on Wednesday, January 27 at 9:00 am CST.
Generational Branding shouldn’t be seen as an obstacle, but instead as an opportunity to grow your business and brand. For more on this and every day branding opportunities, subscribe to the Razor Branding Blog.