Get Your Event Trending on Twitter
3 Strategies to Try for Your Brand
It feels like half the battle of putting on a promotional event for your brand is coming up with an idea that will get people interested; the other half is getting people to notice. If your business is on twitter (and it should be) then you have a well-oiled machine just waiting for the right event. Let’s look at 3 strategies you can try to get your event trending on twitter.
1. One Hashtag Only
If you remember nothing else, remember this: Come up with ONE hashtag for your event and use it every chance you get. It’s very important that you maintain control of your event’s hashtag, that means your team needs to make sure it’s original and no other variations of the hashtag are being used on twitter.
Start using the hashtag early and put it on all invites and promotional materials. And don’t forget about your website and other social media sites, put that hashtag front and center! Include it in your blog posts, printed materials, private messages, put it on everything related to the event, think about trending before it actually hits twitter.
Also, pay attention to who is retweeting your hashtag; consider personally thanking every twitter user who interacts with the hashtag. For example, if someone favorites, retweets or comments on your hashtagged posts, thank them and in your tweet use the hashtag once again. This way you can legitimately increase the reach of your tag as it begins to appear on Twitter feeds throughout your network.
2. Get Your Partners To Start Using The Tag
Chances are you’re not planning a large event on your own; you probably have community partners and even sponsors. Everyone is hoping to get as much exposure as possible, they can all help to get your hashtag trending. It’s crucial that they all use the preplanned hashtag. Different groups have different audiences and therefore more people will become aware of your event.
Don’t stop with your sponsors and partners, maybe you’ve lined up speakers or bands or artists; make sure they all know the twitter marketing plan as well.
3. Consider a Competition
Now that the months of twitter groundwork has been laid you need to encourage people AT your event to continue using your hashtag and get it trending. A great way to get the ball rolling is a competition. Offer a drawing for people at the event; explain the winner will be chosen from people using the hashtag. There are many variations on this idea that you can choose, for example, reward the guest with the most tweets with a bag of swag or free tickets to an upcoming event. Or just choose a tweet at random. However you decide to do it, you will add an element of fun to the event for your guests and get them to engage on twitter.
Twitter is a perfect forum for events that are happening “right now,” real time tweets of people enjoying themselves using your hashtag is the best way to get your event trending. But laying the foundation months before the event is crucial.
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