Complete Guide to Building Your Healthcare Brand

If you’re a CEO, CMO or community relations specialist in the Healthcare industry, you probably spend a lot of your time trying to figure out how to not only reach your target audience but where to find them. Fortunately, there are some relatively easy ways to figure out the answers to these questions, but not until you first understand more about your audience.

RazorBranding™ eBook

Healthcare Branding 101


  • Identifying and attracting new patients 
  • Who is your audience, and how to find them 
  • Establish your voice – by defining your promise and discovering who you are 
  • Develop messaging and content that will resonate with your patients on an emotional level 
  • Develop touchpoints that will help deliver your message 
  • Establish a process to improve your online presence  
  • Continue using traditional media in an ever-changing world 
  • Promote individual service lines  
  • Recruit employees that fit with your culture 

At RUSSO, we’ve developed campaigns and branding initiatives for hospitals, pharmaceutical companies and health systems from Minnesota to Louisiana – and completed work for every service line imaginable, from babies, to oncology to home health. But what makes us unique, is our process, which we call RAZOR BRANDING™. While we specialize in Healthcare, our branding experience in other categories, such as Hospitality, gives us a unique perspective in how to better position our Healthcare clients to better connect with their patients.