Complete Guide to Building Your Healthcare Brand
If you’re a CEO, CMO or community relations specialist in the Healthcare industry, you probably spend a lot of your time trying to figure out how to not only reach your target audience but where to find them. Fortunately, there are some relatively easy ways to figure out the answers to these questions, but not until you first understand more about your audience.
THIS BOOK WILL FOCUS ON:
At RUSSO, we’ve developed campaigns and branding initiatives for hospitals, pharmaceutical companies and health systems from Minnesota to Louisiana – and completed work for every service line imaginable, from babies, to oncology to home health. But what makes us unique, is our process, which we call RAZOR BRANDING™. While we specialize in Healthcare, our branding experience in other categories, such as Hospitality, gives us a unique perspective in how to better position our Healthcare clients to better connect with their patients.
ABOUT THE AUTHOR
Jaci Russo is a Brand Strategist with more than 25 years of experience on a national level in a cross-section of industries. Her experience has included strategic planning, brand management, national product launches, and media management for local, regional and national clients.
Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California. While there, she worked as a Junior Talent Agent for clients such as Helen Hunt, David Letterman, Blair Underwood, Bonnie Hunt, Janine Turner, Mimi Rogers, Jennifer Grey, and Gwyneth Paltrow – developing projects, negotiating contracts, and creating opportunities. Before returning to her hometown of Lafayette, Louisiana, Jaci took on the role of Executive Assistant to Chairman and CEO, Barry Diller. As Diller’s right-hand, she coordinated the strategic planning, mergers/acquisitions and business development of six different Diller-owned companies including Home Shopping Network, Ticketmaster, USA Network, Lycos, CitySearch, and Savoy Pictures.
As an author, Jaci has published numerous eBooks on branding and is the primary contributor to RUSSO’s Razor Branding Blog. In addition, Jaci is a sought after speaker and has served as a featured writer for Ad Age’s Small Agency Diary and Talent Zoo.