Why You Should Invest In Training
Your team is your biggest investment, but are you investing in them?
Now, more than any time in history, companies are embracing the importance of developing a strong corporate culture – whether it’s by creating open and collaborative environments, organizing recreational activities right inside the office or loosening up on dress codes. You might’ve even noticed that shift in the stigma of the “typical “look of an employee. Visible tattoos are now brazen and dyed hair runs across the entire spectrum of color. This is all a sign of the times, but it’s also a sign of generation X growing up to become business owners and loosening up on their staff. So with all of this emphasis on building a company around happy employees, doesn’t it make sense to invest in their future?
We come into contact with business owners every day who overlook the value of sending key members of their staff to training and development programs. It’s not that they are entirely against it – it’s just not on their radar. But we completely understand why. As a business owner you’re being pulled in one million directions all day, every day. Sending a member of your team to a conference on the other side of the country wouldn’t necessarily be on the top of your mind. But don’t underestimate the power of training and development.
When you make the proactive decision to send an employee to a professional training program, and you pay for the experience, you are essentially letting them know that they matter. Truthfully, it’s a gesture that benefits both of you enormously. You get an empowered employee with a greater understanding, and your employee feels like a valued member of the team because you gave them a gift.
Furthermore, offering training and development for your employees is an invaluable resource for internal promotions and external recruitment. People want to work for a company that shows how much their employees matter, and people want to stay at a company for the exact same reason. More than anything, offering training and development incentives keeps your people well informed and knowledgeable about the topics, trends, and procedures you want them to know about. When they come back from training, or a conference, or workshop, you can trust that they’ve learned something they can bring back to the company — helping you in an area you may have been weak in before they left.
Frankly, the modern workforce is looking for more than just a paycheck. They expect a thriving and supportive culture, incentives for growth, and a quality of life that can’t be measured by monetary gains alone. Providing your employees with ongoing growth and training opportunities, helps promote not only job satisfaction, but also a sense of ownership in where they work and what they do.