Live from Facebook! It’s Your Brand.
You’re showing off a new product to your staff, it works perfectly and everyone is in love with the new, brilliant idea!
They are thrilled, asking questions, excitedly chatting about the latest tool, you can see how much potential this has! You know they will work hard showing clients the benefits of this sleek, crisp, updated model but if only your customers could see how blown away everyone on your crew is at this moment. Since your brand is all over Facebook… they can.
Facebook has rolled out live video. It’s a bit behind Periscope and Snapchat with this feature, but Facebook knows how to bring it to the masses. Their broader base will likely make up for being a little late to the party. If you aren’t a Periscope or Snapchat user, this feature may feel a little foreign to you, but we can help! Let’s get into how Facebook Live works and how you should be using it.
Like most features on Facebook, it’s easy to use, you can launch a live event from a profile page or from the Mentions app. On your viewer’s end, it’s easy to view a live event, it just starts playing in their feed. Emojis are there so viewers can share what they are feeling about the video and let you gauge their interest instantly.
This live feature lends itself to product demonstrations, community events, big announcements, behind the scenes moments, the list goes on and on. Don’t forget, it is LIVE so you may want to plan and rehearse your video a bit, you should also have a plan about what to do if something doesn’t go quite according to plan. And when you are rehearsing, remember, the vast amount of your viewers will be watching from smartphone screens, so keep that in mind from a visual perspective.
Facebook’s live video joins a long list of ways to start a conversation with your Facebook fans. Going live is not one sided! React to your viewers, read comments, share their emotions, let them know that you know they are watching. Ask questions, encourage them to ask questions, get everyone involved!
After your live broadcast is over you can edit your final version on the live event and it will continue its life as a video. You can even turn that video into a Video Ad or a Blog Post during this final step of editing. Live events don’t mean one and done, you can get days or even weeks of use out of a live event done properly. After it’s all said and done, be sure to analyze what worked and what didn’t. Use Facebook’s built-in analytics. This data can help shape your future live events.
Like all of the tools in your toolkit, Facebook’s live video feature will be what you make of it. Brainstorm on the ways it will best fit your team then get moving!
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