You Need A Holiday Marketing Plan
3 Ways You Can Stand Out in a Crowded Room Using Your Marketing Plan
We’ve just wrapped up what felt like the world’s longest election cycle and now are entering the final stretch of the holiday shopping marketing madness. This time of year can leave small business owners priced out of traditional media and trying to reach a frustrated and tired audience. Thankfully there are more than a few marketing plan strategies to cut through the clutter and help differentiate your brand.
Your value is the real you. The value you bring to the table is actually your brand. Find out what your clients want and give it to them. Sounds simple, right? Not only is it simple, but it’s more effective than any other tactic. Your customers are in charge when it comes to what they value so listen to them.
- Ask for feedback, read your online reviews and respond.
- Track your progress and look at the data. Which deals have worked in the past? What are people asking about when you give them your pitch?
- Adjust what doesn’t work and drive home what does. Creating value this time of year is priceless.
Shake Things Up
There is a lot to be gained from an exciting marketing plan this time of year and you can’t make real gains without taking risks. Right now is the perfect time to experiment with non-traditional media. Think about other social media platforms besides Facebook.
- Look into Snapchat, YouTube, Pinterest and more. Think about where your audience is AND where it’s going. Research and experimentation will pay off.
- Think about fun videos and posts your staff can make that will spike engagement. Funny Christmas cards, holiday recipes, and touching stories. Even if it feels a bit out of your brand’s character, this would be the time of year to stand out.
- Consider reaching out to local social media influencers like food bloggers or music groups; talk to them about your content and products. Harnessing a relationship with a different audience is a real marketing opportunity.
The Holiday Sale
Yes, everyone might be offering discounts right now but you know what? They work. You just need to make yours stand out.
- If you are a retail businesses owner offer a 10% to in-store customers who “like” your facebook page or offer coupons to people who are already fans. This costs nothing and can only add to sales.
- If you own a restaurant think about a discount for people who donate a toy or other item to charity. Promote it on your website and social media. Your business can be a drop off location and perhaps get more foot traffic.
- If instead of traditional products you offer services, offer time sensitive coupons that expire after the holiday season. Make it a call to action coupon by asking them to “Share and Save.” This will increase your social engagement AND could lead to new customers.
These are just a few examples of how to reach an over saturated audience this holiday shopping season. On November 30th we are offering a webinar that can help you come up with a marketing plan of action. Sign up now for “5 Steps to Rise Above the Holiday Noise.” We will give you the guidance and tools to get your brand noticed.
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And don’t forget to register for our next FREE Webinar on Rising Above the Holiday Noise.
Founded in 2001, RUSSO is a strategic branding agency with offices in New Orleans, Lafayette and Nashville. RUSSO uses consumer insight to develop branding initiatives that effectively change the conversation — forming emotional connections between the consumer and the brand. To learn more, visit brandrusso.com.