Why an Ongoing SEO Strategy is Essential for a Healthy Brand
5 Examples of what an Ongoing SEO Plan Should Include to Keep Your Brand on Top
Search Engine Optimization is not a “set it and forget it” plan. It’s constant process that is growing and changing to fit the morphing landscape of the internet. This doesn’t mean you have to eat, sleep and breath your SEO plan, but instead focus your efforts on coming up with a well-thought out strategy that will make ongoing SEO a second nature part of your brand playbook.
Significant Segments of Ongoing SEO
To make things a bit easier to process, let’s look at segments of what a successful ongoing SEO strategy should look like.
- Keyword Research: By now you know that a successful SEO plans means making use of keywords. This was discussed in Last Week’s Blog. But there is more to picking a keyword than just pulling it out of thin air.
A good keyword is found after a bit of research. You need to know what people are searching for before writing copy designed to grab attention. Plus, the keyword should fit seamlessly into your copy, so choosing the right words means eliminating any awkward phrases.
- Competition Analysis: What are your competitors up to? An ongoing SEO plan should include a bit of recon work on the competition. Check out their website, blogs and social media. How are you finding them online? How high to they rank?
All of these questions are important to help get in the mind of potential customers. How will they differentiate your brand from the competition? A higher Google ranking and ongoing SEO will help.
- Quality Links: By linking to quality content within your copy, you will help give your brand credibility while improving your rankings. Link to previous blogs from your brand. Link to social media accounts and videos from your brand’s YouTube account. Ongoing SEO is about improving your standing, so use your content as a stepstool.
Pro-Tip: If you are a guest blogger on someone else’s site, include links to your content. Then link to your guest blog on your site. Use links to build an expert reputation in your industry.
- Mobile Usability and Page Speed: This should be a key focus for an ongoing SEO strategy. Google factors in how fast your page loads (mobile devices included) as a factor to determine your SEO ranking. This makes 2018 the year you find your need for speed.
Did you know that most users will abandon your site within 3 seconds if your content has not loaded? Here’s a look at the numbers from Google to know what you should be aiming for:
- 1-3 seconds to load a page= 32% bounce rate
- 3-5 seconds to load a page= 90% bounce rate
Getting those page speeds up, especially on mobile devices should be a mission for your ongoing SEO plan this year.
- Analytics: Using analytics tools can help you decide where your site, and content in general, needs to tighten up. With some sort of analytics tool, you should be able to measure:
- page speed
- organic traffic
- keywords that are generating traffic (check out SERP SCAN)
Once you are tracking the right metrics, you can make healthy updates to your ongoing SEO strategy without starting from square one.
An ongoing SEO plan should be an important part of your brand’s overall marketing strategy. The web moves quickly; make sure your SEO plan move with it. By including these points in your plan, you’ll be taking your brand in the right direction.
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