Online Brand Reputation Management
I have said for years that social media is like being a super hero with the ability to hear anything that is said about you or your competition from around the world.
It’s an awesome power and I’m shocked by the number of people that don’t take advantage of the opportunity to listen to their prospective consumers.
Social Media is like holding up a microphone and broadcasting the conversations that occur in small groups around the water cooler at work or in the stands at the ballpark. Now people talk to each other about their retail experiences online…out loud…in a public forum for all to hear.
Are you listening?
As Guy Kawasaki explains in his article, How to Start Managing Your Online Reputation, there are free basic tools that you can use immediately to get started. Utilizing Google Alerts you can receive an email when someone types your name or that of your competition.
For an individual, you need to know what someone will see when they Google your name. With prospective employers now going so far as to require applicants to provide Facebook passwords to access their accounts your online behavior is being monitored even more closely now.
A business’ presence online is now directly tied to their revenue. If a prospective consumer can’t find you online or what they find is a bad review, then you won’t get the chance to meet with them and sell yourself.
Online Brand Reputation Management is a very serious part of the marketing mix. Be sure your online presence properly represents who you are and what you are about. It’s too easy to think you can launch a website and then you are done. You need to constantly monitor what is being said about you. That doesn’t have to be a time consuming task – just set up a Google alert and let them do the work for you.
You will gain valuable consumer insight into what people say about you and you might discover some things they don’t like about your competition. This will give you a chance to change the conversation. Launch your listening station today.