Pokemon Go to Offer Sponsored Locations, Big News For Small Businesses
It’s everywhere, people are playing it constantly and now it’s your turn to get in on the marketing opportunity.
Pokemon Go will soon offer businesses the chance to become sponsored locations. Now, if you read Razor Branding’s previous blog on Pokemon Go, “Pokemon Go Will Drive HUGE Traffic to Your Small Business,” you already know the potential of the mobile game as it stands now; adding in paid ads could generate some impressive foot traffic to small businesses.
It hasn’t been launched yet, but the minds behind Pokemon Go say the “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. Basically, store owners can pay to be featured on the game’s virtual map, which will likely drive players to their businesses.
If you’re a small business owner, you can already capitalize on Pokemon Go in the ways we outlined here. Download the app and keep an eye out for the “sponsored locations” developments. The virtual world is offering real ways of engaging potential customers who are already out and about in your town.
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