Pokemon Go Will Drive HUGE Traffic to Your Small Business
It’s taken off like “Team Rocket” (Pokepun), in just one week Pokemon Go has eclipsed Tinder, Snapchat and is closing in on Twitter for engagement and downloads.
For those of you not familiar with the game, you may have pulled off a minor miracle by avoiding it– but it’s time to embrace, learn and benefit. Pokemon Go is an augmented reality mobile game that has players searching the “real world” for various Pokemon.
Savvy businesses owners may already have an idea of what this could mean to brick and motor storefronts. As Pokemon Go users explore their towns in search of Pokemon, local stores, restaurants, and more are starting to cash in on this massive opportunity that was just dropped in their lap. A simple in-app purchase can mean huge amounts of foot traffic to your business.
Are You Already a PokeStop or a Gym?
First thing’s first, you may already be near a Pokestop or even a Gym. If your business is near a well-known landmark, the game may have already decided that the area around you is a “Pokestop” or a “Gym” where players train and virtually battle. These stops are already attracting massive amounts of foot traffic in towns and cities across the world. The easiest way to see if your near one of these spots is to download the app, get familiar with it and see for yourself.
You can capitalize on being a Pokestop or a Gym in different ways, so it’s important to understand which you are near. Download the app and play a bit, this could mean serious business for you, it’s important.
Near a Pokestop?
After you’ve downloaded the app and explore a bit, you’ll see if you’re near a Pokestop. If you are, pay attention to the in-app purchases. The one you need to take note of is Lures. Lures increase the rate of Pokemon generation in the area for 30 minutes. Sounds small, right? Well, one Lure can attract dozens of players or more. Anecdotes from small business owners are already popping up online, from store owners claiming foot traffic quadrupled to restaurant owners running out of on-the-go foods like pizza. Players are coming in for a slice and drink, then heading off to the next Lure.
Here’s a quick guide to setting up a Lure:
Tap the red Pokeball
Scroll down to Lures, once selected you’ll be re-directed to the app store’s payment page
After you pay, tap the red Pokeball again, then tap “Items”
Tap the purple Lure
Near a Gym?
Gyms are different than Pokestops and need to be treated in a separate way. You can’t set Lures, but you really don’t have to. Players are flocking to Gyms all hours of the day and night to wage “epic battle.” The users are divided into teams and want their team to control the Gym.
Using this information for your benefit means you can need to do a little creative thinking. Think about getting involved in the game; have a chalkboard? Keep track of the teams! Let players know who’s taken over the Gym! Think about doing giveaways for the team that’s taken over the most for the week. Take pictures and post them to your social media sites, let people know you’re near a Gym and they should come get in on the action.
All Roads Lead to Reward
If you are not near a Pokestop or a Gym, it’s OK you can still see some reward. If possible, hit the road and head to a stop! Take merchandise or signs with you. Or if that’s not an option, remember that Pokemon can pop up ANYWHERE not just Pokestops or Gyms, so if you’re playing the game (which you should be) then you can see if a Pokemon pops up near you– and promote it. Take screenshots of the Pokemon near you, ask your customers to do the same and post them on Twitter and Facebook. It’s that popular, people will come in search of Pokemon that you are spotting.
Look, this is most likely a fad, but it’s a fad that you can be capitalizing off of right now. With minimal effort and a tiny bit a gameplay, your business could see more foot traffic than it has all summer. If it only lasts the next month or so, you don’t want to miss it! And you’ll have experience for when the next “Pokemon Go” takes the world by storm.