Quality Website Content Will Make Your Brand Trustworthy
The Better Your Website Content, the Better Your Brand Reputation
Website content can make or break your website faster than any other component. Your site has to have interesting, relevant, engaging content that will inform, educate and entertain those that come to your site; all while answering the questions that someone might have about your company.
It’s tricky but imperative to get right. The correct content will start a relationship with your audience, improve SEO rankings and seal your place as the industry authority you are.
You’re hungry, you whip out your phone to look for some sushi, you find the perfect restaurant and call the number on the site—but it’s no longer working. Will you even bother trying to find the working number or just move on? Move on.
Keeping your website content up-to-date is really an exercise in building trust for your brand. Think about it this way:
- New Visitors: Need reliable information that will turn them into new customers
- Returning Visitors: Need new information to keep them coming back
Fresh content keeps your audience engaged and develops long-term loyalty. This can translate into recurring sales and returning traffic that adds tremendous value to your website and brand. Consider updating your site in some way at least 3 times a week.
Examples: new industry related article, new merchandise pictures, revised services, anything that changes with your company should be reflected on your website.
Make Search Engines Happy
We are constantly hammering home the importance of SEO—because—it’s THAT important. Keeping your website content fresh and engaging means search engines will also notice the site. When search engines take note, you have the opportunity to achieve higher rankings.
It’s important to note that quality is king here. Quantity is important but your website content must be relevant to your brand and engaging to your audience.
SEO usually means Google Optimization— so let’s take a moment to discuss how your content will catch the Googlebot’s attention. The bot is constantly searching for web pages that are new or updated. It then adds the fresh content to the Google index. The more content with valuable information, the more attention you’ll get from Google.
Fresh Content, Fresh Keywords
The key to SEO is keywords. Publishing new content gives you an opportunity to use more keywords. Here’s our guide to choosing the right ones.
You probably consider yourself an authority in your industry, but does everyone else? Your website content is a great way to flex your brand muscles. It’s simple, the more you write on a particular topic, the more you will grow your authority potential.
The content has to be stellar to build trust and establish your brand as a leader. If writing is not your thing then find a member of your team that can translate your ideas to the masses, or hirer a writer to get the job done. Remember, quality counts here.
Pro Tip: Make your website the hub for your company blog then push out the new website content on social media. Make sure all links lead back to your website!
The bottom line is that you can’t just build your website then walk away. Your site is an investment in your brand. It should accurately reflect who you are as a company. Make sure the impression visitors get is a brand that is relevance and quality.
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