RAZORBRANDING


At RUSSO, our philosophy is directly related to our process, which we call Razor Branding™. Razor Branding develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story.

Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.

RAZOR BRANDING™: OUR PROCESS

Razor Branding works towards three primary goals at all times: Focus, Connection, and Harmony.

brandingFOCUS 
We identify your audience. Then we use psychological profiling to discover what they think and how they feel. We get to know them personally — right down to what motivates them.

advertisingCONNECTION
We learn what resonates with your audience. Then we use your most unique qualities to bridge their wants with what you deliver.

marketingHARMONY
We create a system of branded touchpoints for circulating your message through the right channels.