Making Your Social Media More Interactive for a Growing Audience
In just a few short years, Millennials will make up nearly half of the workforce. That means they will become an even larger consumer entity than they are now. If your small business wants to stay in business beyond 2020– it’s time to take notice and learn how to reach the growing audience.
Right now, the best way to connect with the under 35 crowd is social media. Small business owners looking to keep their brand competitive can no longer just have a slick website and a cool app and call it a day. Those things are important BUT social media is more important to this group.
Facebook is obviously the gold standard for social media marketing but not all Millennials hang out there. It’s a good idea to start familiarizing yourself with other tools. Snapchat, Twitter, Instagram, Tumblr and Youtube all have large 35 and under crowds. You don’t have to be on all of them, but you might want to add at least one to go alongside your Facebook efforts.
Focus on the social aspect of social media. You have to do more than just exist online; you have to encourage interaction and connection. There are a few ways you can increase engagement. For example, Twitter shows you all of the trending hashtags on the left of your home page; and Facebook shows trending topics on the right of your home page. Use those to your advantage by tweeting and posting a question or how your company feels about that topic using that hashtag. This will group your tweets and posts with others who used the same hashtag, increasing your chances of interaction, and maybe even some new, savvy and younger followers.
The characteristics of Millennials mean you may have to try a few different options, but the best options begin on social sites. On October 20, 2016, we can help you get a handle on reaching Millennials. We are holding a webinar that will highlight everything you need to know about engaging with these up and coming market drivers. Register Today!
It’s more than just posting, it’s engaging, making an emotional connection; allowing your followers join in and share their thoughts with you. It’s a new way of thinking and it’s exciting.
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