CC’s Coffee was being challenged from all directions. Corporate giants like Starbucks and small independent shops seemed to be everywhere, and all of them were saying the same thing.
RUSSO’s “Mochasippi” campaign used radio and social media to generate and cultivate relationships between the consumer and the CC’s Coffee brand.
With the “Mochasippi” Social Media campaign, the goal was to develop an engaging voice for CC’s Coffee brand that spoke to their audience where they lived – and their audience was living online. The campaign utilized both radio and social media components (YouTube, Twitter and Facebook) in order to generate relationships between the consumer and the brand.
After just three weeks, the traditional and social media campaigns provided a 25% spike over previous year sales. Moreover, CC’s began the process of establishing itself as “Louisiana’s Coffee House of Choice.”