In an area with more than 300 Nonprofit Organizations, each holding multiple fundraisers, Healing House of Acadiana wanted to stand out from the crowd. Although their fundraiser, Family Adventure Day, is a unique experience, the event was not meeting projected growth by its third year.
After gaining more insight, RUSSO asked more area businesses to participate and encouraged them to tell their customers and clients about the event handing out fliers and posters, which introduced their clientele to businesses that they either had not been aware of or did not frequent in the past. The event’s collateral materials were updated to have a more eye-catching and family friendly look in addition to giving a full [yet brief] explanation of the event.
Increased attendance over the past three years and selling-out/capping the number of families participating this past year. More than 300 families/approximately 1,300 people participated in activities located in 30 local businesses.