Shreveport-Bossier Casino Co-Op
When two new $300M properties in Oklahoma were built, the traffic from Dallas-Fort Worth (DFW) began heading North. In addition, the marketing budget for gaming entities in DFW was $17M, while the Shreveport-Bossier Casino was only spending $500K.
RUSSO created a multi-media campaign for the Shreveport-Bossier Casino that covered more than 50 different touch points through traditional media, as well as digital media and hybrids, to build relationships with both new and existing consumers.
This eight week multi-media campaign (covering more than 50 different touchpoints through traditional, digital and social media components) captured more than 18,000 leads (each contributed to its original referral source) with conversion rates up to 14%.