St. Landry Homestead
In St. Landry Parish, Louisiana, there exist two long-standing banks that have similar brand identities and almost interchangeable names. People often mix up the two banks, which was a nightmare for everyone.
Our client, St. Landry Homestead, was one of the two banks. Apart from the issues of mistaken identity, the bank was facing challenges of misconceptions from the community. People around town didn’t know it was a full-service bank, and often pigeonholed it as a “home loan bank.” Internally, team members were anxious to shake things up, but reluctant about scaring off their existing customer base.
We capitalized on the fact that St. Landry Homestead has been around since 1922 in the new messaging, while developing a logo that was both modern and forward moving. We created a campaign that was based around people “believing in The Homestead,” which supported the fact that the bank had been instrumental in the history of the Parish.
We launched the new brand, and instantly saw a boost in employee moral as well as a great response from the community.