Should You Pay To Play On Facebook?
Reach people where they play, work and live.
That’s what advertising on Facebook will allow you to do. On average, just under a billion people hop on Facebook everyday, you can’t afford to ignore the one place all of your target audience visits. That’s like walking past a bar and seeing all of your clients grabbing drinks… but you just keep walking. It wouldn’t happen, you need to go in and buy a round.
Facebook lets you tailor-make your ad campaigns. You’ve made it your business to know who you do business with, now Facebook lets you reach them directly. You choose who sees your ad by location, age, interests and more. You are in control, choose the type of people you want to reach and Facebook puts the ad front and center on their streams. This type of target marketing used to cost thousands in focus groups and research; Facebook has cut down that process to a few clicks. It’s worth paying to play.
Advertising on Facebook is easy for you and your customers. It requires basic social media know-how to get started, but you can have an ad up and running in minutes. What used to take a CEO weeks to accomplish, can now be done from your bed, while browsing Facebook.
When you wake up in the morning, you reach for your phone, you most likely check Facebook. That simple act is one millions share. The average person checks their phone or mobile device once every few minutes. Get your ad in front of their eyes. It’s worth it.