Social Media Shouldn’t be a Time Suck
Believe it or not, technology has made our lives easier.
It’s hard to see that sometimes as you try to pry your phone from your hand at 1AM, but going mobile and social has actually made marketing your brand more efficient. Managing multiple social media accounts means dividing your time, and for a small business owner– time is money. But there are ways to make every post count without being constantly glued to your screen.
This may seem obvious, but the amount of small business owners who only post/monitor from their desk or laptops is staggering. You can do everything to manage your accounts from your smartphone or pad. Some platforms, like Instagram, actually want you to use your smartphone; their platform is not cut-out for laptop activity. Take your social media with you, share and monitor from the world around you. Depending on your business, getting out into the world could greatly improve your social media content. For example, if meeting with customers on-site is an option you offer, show your technician in action. “We come to you” is best illustrated in pictures and success stories.
The web is filled with tools to make your social media life easier. Hootsuite, Social Oomph, SocialFlow, and TweetDeck just to name a few. In our webinar, “Saving Time on Social Media” we take a look at how some of these can actually save time and effort. Explore these tools; learn how to use them effectively, they can help you organize and make time for all of the other demands of your business.
Practice really does make perfect. Social media, when done right, can be an art. It takes time to become an artist. Practice, post often, find your audience and what works best to reach them. Don’t just post once a week and leave it there; dig in and get it right. After a while, social media will become second nature to you. Try to enjoy the interaction, the creativity and make it fun. The more often you want to post and share, the more often you will. Chances are if you are enjoying your content, so is your audience.
Make no mistake, your brand’s social media accounts are just as important as payroll or accounts receivable; they deserve time and a professional touch– but they don’t have to be a time suck. Our “Saving Time on Social Media” webinar will teach you efficient ways to be incredibly effective on-line. You can sign up HERE for the September 28th Webinar.